Services Marketing

Services Marketing Assignment-1 |
Services: A Special Kind of Product |
SUBMITTED By           Mohamed Aslam M (MARKETING)             ECU -10189377     SUBMITTED TO:   Mrs. MANISHA |

Services: A Special Kind of Product  

Abstract:

  The services are not new to the present business scenario it is old as the decade century back. But it is not known by any one as a service it is inseparable from any businesses and the service is like what end user consumes a product and the product is delivered with the use of a service. Service is also a product but it is the intangible product which is involving the performance or an effort that can’t be physically it is not able to feel or experienced that is called the service. Services have to match the customer expectations then only it will be the good service and up to the mark services. Services can be done in the various ways it may be on purchase service and after purchase service. Services and it’s characteristics and the services marketing mix are important to know about the services.
      As sam Walton said “the company’s motive is not to provide simply a service but it has to be best and legendary” what Cowell states about the services is it is the significant relative to the dominance of intangible attributes to make up the service as the product. Yes services are the special kind of product and they may require some special kind of attention rather than the usual way of marketing the product and it requires the some special kind of promotional or marketing techniques to market it as a product.
      When we talk about the product we always looking for its characteristics and features like that when we discussing about the services we have to know about the Characteristics of the services and we are going in to the deep of the Services marketing mix and its extension of 4p’s frame work. The service marketing has its three sides like the triangle that’s why it is called as the Services marketing... [continues]

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