Service Request Sr-Kf-013
Service Request SR-kf-013
Dale Parent, Katie Miller and Joel Arthur
BSA 375
Monday September 2, 2013
John Maloney
Service Request SR-kf-013 Introduction
According to Kudler Fine Foods internet site (2013), “Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location” (Kudler Fine Foods). Kudler is implementing the new Frequent Shopper Program which will help the company to know their customers that frequently purchase and reward them with gifts for their loyalty. Team D will present the needed requirements to make this system benefit the company and the customers in the best way.
Stakeholder Position Kathy Kudler | President | Brenda Wagner | Director Administration and Human Resources | Yvonne Reynolds | Director Store Operations | Harvey Stephens | Director Finance and Accounting | Computer Support Specialist | | Accounting Clerk | | Store Manager | | Project Scope
Kudler’s new Frequent Shopper Program is a loyalty point program that tracks customer purchases awarding loyalty points to customers by providing valuable incentives that can be redeemed through the rewards program on products or services.
Price is not the primary objective for Kudler’s customers, their main focus for shopping at Kudler Fine Foods is the quality and specialized products that are not found at other stores, which is why the new loyalty program does not provide daily discounts. The basis of the loyalty program is to use the rates of each customer who returns to shop at Kudler Fine Foods and how much money is spent at each visit on specific products. Kudler Fine Foods loyalty program points can be saved and redeemed for the high end incentives Kudler’s is providing
Dale Parent, Katie Miller and Joel Arthur
BSA 375
Monday September 2, 2013
John Maloney
Service Request SR-kf-013 Introduction
According to Kudler Fine Foods internet site (2013), “Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location” (Kudler Fine Foods). Kudler is implementing the new Frequent Shopper Program which will help the company to know their customers that frequently purchase and reward them with gifts for their loyalty. Team D will present the needed requirements to make this system benefit the company and the customers in the best way.
Stakeholder Position Kathy Kudler | President | Brenda Wagner | Director Administration and Human Resources | Yvonne Reynolds | Director Store Operations | Harvey Stephens | Director Finance and Accounting | Computer Support Specialist | | Accounting Clerk | | Store Manager | | Project Scope
Kudler’s new Frequent Shopper Program is a loyalty point program that tracks customer purchases awarding loyalty points to customers by providing valuable incentives that can be redeemed through the rewards program on products or services.
Price is not the primary objective for Kudler’s customers, their main focus for shopping at Kudler Fine Foods is the quality and specialized products that are not found at other stores, which is why the new loyalty program does not provide daily discounts. The basis of the loyalty program is to use the rates of each customer who returns to shop at Kudler Fine Foods and how much money is spent at each visit on specific products. Kudler Fine Foods loyalty program points can be saved and redeemed for the high end incentives Kudler’s is providing
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