Service Marketing Study

PROJECT ON SERVICES MARKETING:

COMPARITIVE STUDY BETWEEN BARISTA AND CAFÉ COFFEE DAY

DONE BY:-

S.SRDIVYA LAKSHMI HARIDAS B.GAYATHRI SANDYA GANESAN KUSHBOO AGARWAL

CONTENTS

1. History of the coffee industry

2. Objectives

3. Methodology

4. Introduction to Barista • Marketing mix • Quality sources • Merchandising • Pricing, process, positioning • Brand image- products, prices, people, physical evidence, place, promotion, distribution

5. Introduction to Café Coffee Day • Marketing mix • Quality sources • Merchandising • Pricing, process, positioning • Brand image- products, prices, people, physical evidence, place, promotion, distribution

6. Comparison between Barista and Café Coffee Day • Taste and quality of products • Food offering • Pricing • Order process and time • Delivery process and time • Human resources- staff • Ambience and décor • Availability of products • Value for money • Merchandising and rental space • Competition • Loyalty programmes • Promotions

7. Conclusion

8. Bibliography

Interesting facts:

• Coffee was first known in Europe as Arabian Wine.

• Coffee is presently the second most traded commodity in the world. It is