Service Marketing Essay
Content
1. Introduction
2. Overview of Theories
3. Cases Discussing
4. Conclusion
5. Reference
6. Appendix:
6.1 6 Journal entries
6.2 CRA for Report
1. Introduction In the modern sociality, people spend long time in their areas, therefore they do not have enough knowledge or time to do or work in other areas. Since this problem is appeared, service is becoming more important than old days when especially the world always developing fast. As many sociologists believe when the community is developing, the service industries will increase rapidly. Therefore, the more developed countries had higher percentage of service industries. In this essay, it will give the ideas of the description for two marketing theories of flower of service and pricing strategy. By analysing the theories to indentify the key point of concept and find the weakness of company strategy. And in the next part , it will give the example by choosing the 2 journals as the case which is Land mark restaurant and Hungary Jacks to link with the 2 theories, to identify and easier understanding the success factors for each company. Followed by the Dr. Doyle and Stern believe the more studies and researches can help people to obtain the core of truth. (2006)
2. Overview of the theories In the marketing field, service and product are the important elements to influence the degree of the customers’ satisfaction.(Ruyter and Lemmink, 1996) Many marketing researchers have created many concepts and theories about service to help the companies to understand the marketing process in order to make more profits. In this paragraph, there are two service marketing theories will be analysed to help understanding how the business can get profits and survive in the competition.
The first theory is flower of service as the figure 1 which can analyse the core of service and other attaching service. It can be seen clearly in the chart that in the middle of the flower is the core service which is the most
1. Introduction
2. Overview of Theories
3. Cases Discussing
4. Conclusion
5. Reference
6. Appendix:
6.1 6 Journal entries
6.2 CRA for Report
1. Introduction In the modern sociality, people spend long time in their areas, therefore they do not have enough knowledge or time to do or work in other areas. Since this problem is appeared, service is becoming more important than old days when especially the world always developing fast. As many sociologists believe when the community is developing, the service industries will increase rapidly. Therefore, the more developed countries had higher percentage of service industries. In this essay, it will give the ideas of the description for two marketing theories of flower of service and pricing strategy. By analysing the theories to indentify the key point of concept and find the weakness of company strategy. And in the next part , it will give the example by choosing the 2 journals as the case which is Land mark restaurant and Hungary Jacks to link with the 2 theories, to identify and easier understanding the success factors for each company. Followed by the Dr. Doyle and Stern believe the more studies and researches can help people to obtain the core of truth. (2006)
2. Overview of the theories In the marketing field, service and product are the important elements to influence the degree of the customers’ satisfaction.(Ruyter and Lemmink, 1996) Many marketing researchers have created many concepts and theories about service to help the companies to understand the marketing process in order to make more profits. In this paragraph, there are two service marketing theories will be analysed to help understanding how the business can get profits and survive in the competition.
The first theory is flower of service as the figure 1 which can analyse the core of service and other attaching service. It can be seen clearly in the chart that in the middle of the flower is the core service which is the most