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Service Management

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Service Management
Happy Hot Pot

Service Management
Tutor: Prof. Margaret Chen

4991D001 Nina
4991D013 Elina
4991D019 Nora
4991D022 Bella

Date: 30st April, 2012

Overview of Research Target
The Happy Hot Pot started operation since 2009. The first restaurant has operated for 3 years. And they have four restaurants totally. All of them are located in Kaohsiung. They are 光華店,青年店,小港店,林園店. They are Franchise Chain system. So the bosses of restaurants are different.
Their target market is widely. They select economic class. It can be students, family, group and people who works near there. Because their customers widely, they should going to satisfied every customers’ need. So there are many flavors to be chosen for different degree of age people like.
The open hours are disparate from each restaurant. They are depend on the target market of the area. Which close early because the residence there rest early and which open late because the area have more activity at night. But the same part is that they are all opening from 11am.
There are lots of kind soups you can select for you dish. The Happy Hot Pot provided the more choice than other hot pot restaurants. The service is semi-self-service. The employees will just help you with you main course and some other order a la cart food. And you should get the sauce and drink by yourself.
Although the suit of the hot pot is fixed with some vegetable, some slices of meat and some different kind of Hotpot ingredients. If there are some ingredient you are prefer or some you are dislike you can ask them to change the ingredients for you. They are providing a flexible service to make the customers satisfied.
Cause The Happy Hot Pot is economic restaurant. The decoration there is not too fancy. Though the decoration of Happy Hot Pot is simple but the facility makes people feel comfortable and the environment is clean. The easily decoration can be accept from different life style people.
The employees there are few. Depend on

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