Senior Project Presentation

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Team-A
A-Team Consulting
Senior Project-SPRB12

Table of Contents
Table of Contents………………………………………………………………………………….2 Introduction………………………………………………………………………………………..3 SWOT Analysis…………………………………………………………………………………3-5 Developing a HR Function……………………………………………………………………...5-6 Financial Implications…………………………………………………………………….….. (6-8)

Buying vs. Building…………………………………………...………………………...6-7
Offering and IPO………………………………………………………………………..7-8 Market Analysis……………………………………………………...……………………... (8-10)
Market Growth Rate………………………………………………………………………8
Market Profitability…………………………………………………………………....9-10 Organizational Analysis…………………………………………...………………………. (10-12)

Introduction to CanGo
CanGo is an online business that e-tails books, music and movies. Their determination to keep up with trends has made most entertainment online eligible through their services. CanGo strives to give excellent service to all their employees as well as a much lower price to their competitors. Their future goal is to involve online gaming in their company. CanGo’s target audience are all customers that prefer online entertainment but they focus on Generation X, Generation Y, and consumers under 18 years old (Company Information, 2012). Because of the future goals, it’s important CanGo set up a SWOT Analysis, develop a Human Resource (HR) department, determine financial implications, find the market analysis, and the organizational analysis to help CanGo reach this goal of the online gaming in a less risky manner. SWOT Analysis

Decisions that an organization makes should depend upon the collection of data, to be able to compare with the organizations strengths, opportunities and weaknesses. All decisions should be based upon the findings of this study and research. Organizations which do not base their decisions on a SWOT analysis are subject to reduced potential efficiency. CanGo has reached a critical decision point in their direction and future course of business. As CanGo has been a successful business, new ventures into uncertain markets, seem to be the future of the company. From the beginning of CanGo, the SWOT analysis was much simpler and hardly comparable to the corporation today. Now a revised analysis will reveal newer elements to consider in CanGo’s decision making process. The newer SWOT Analysis reflects the new challenges of CanGo today. Even the SWOT analysis relies upon knowing the directions and ambitions of the company. The table below shows the strengths, weaknesses, opportunities and threats of CanGo; as they existed before and after the new ventures. The SWOT Analysis table illustrates highlighted additions (in white) and changes to CanGo, which have occurred and became relevant factors that must be taken into consideration. |STRENGTHS: |WEAKNESSES: | |Friendly work environment |Unclear Vision, Mission and Values Statement with possible needs to | |Successful entertainment operations |update | |Positive customer support |Weak task planning from management | |Company controlled |Poor short term goals vision | |Popular games in existing markets |Employee’s uncertainty of task requirements | |Enthusiastic and creative management |Need for anonymous feedback channels from within CanGo | |...
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