Semio Glossary - Chandler

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Semiotics for Beginners
Daniel Chandler
Glossary of Key Terms
* Abduction: This is a term used by Peirce to refer to a form of inference (alongside deduction and induction) by which we treat a signifier as an instance of a rule from a familiar code, and then infer what it signifies by applying that rule. * Aberrant decoding: Eco's term referring to decoding a text by means of a different code from that used to encode it. See also: Codes, Decoding, Encoding and decoding model of communication * Absent signifiers: Signifiers which are absent from a text but which (by contrast) nevertheless influence the meaning of a signifier actually used (which is drawn from the same paradigm set). Two forms of absence have specific labels in English: that which is 'conspicuous by its absence' and that which 'goes without saying'. See also: Deconstruction, Paradigm, Paradigmatic analysis, Signifier * Address, modes of: See Modes of address

* Addresser and addressee: Jakobson used these terms to refer to what, in transmission models of communication, are called the 'sender' and the 'receiver' of a message. Other commentators have used them to refer more specifically to constructions of these two roles within the text, so that addresser refers to an authorial persona, whilst addressee refers to an 'ideal reader'. See also: Codes, Encoding and decoding model of communication, Enunciation, Functions of signs, Ideal reader, Transmission models of communication * Aesthetic codes: Codes within the various expressive arts (poetry, drama, painting, sculpture, music, etc.) or expressive and poetic functions which are evoked within any kind of text. These are codes which tend to celebrate connotation and diversity of interpretation in contrast to logical or scientific codes which seek to suppress these values. See also: Codes, Connotation, Poetic function, Realism, aesthetic, Representational codes * Aesthetic realism: See Realism, aesthetic

* Affective fallacy: The so-called 'affective fallacy' (identified by literary theorists who regarded meaning as residing within the text) involves relating the meaning of a text to its readers' interpretations - which these theorists saw as a form of relativism. Few contemporary theorists regard this as a 'fallacy' since most accord due importance to the reader's purposes. To regard such purposes as irrelevant to the meaning of a text is to fall victim to the 'literalist fallacy' - a textual determinist stance. See also: Decoding, Interpretative community, Literalism, Meaning, Textual determinism * 'Always-already given': See Priorism

* Analogical signs: Analogical signs (such as paintings in a gallery or gestures in face-to-face interaction) are signs in a form in which they are perceived as involving graded relationships on a continuum rather than as discrete units (in contrast to digital signs). Note, however, that digital technology can transform analogical signs into digital reproductions which may be perceptually indistinguishable from the 'originals'. See also: Digital signs * Analogue oppositions (antonyms): Pairs of oppositional signifiers in a paradigm set representing categories with comparative grading on the same implicit dimension and which together define a complete universe of discourse (relevant ontological domain), e.g. good/bad where 'not good' is not necessarily 'bad' and vice versa (Leymore). See also: Binary oppositions, Converse oppositions * Analysis

* Content: See Content analysis
* Diachronic: See Diachronic analysis
* Ideological: See Ideology
* Paradigmatic: See Paradigmatic analysis
* Poststructuralist: See Deconstruction
* Structuralist: See Structuralism
* Synchronic: See Synchronic analysis...
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