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Sega

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Sega
Rise and Fall of Sega
5 Major Events/Issues: Surrounding the topic
Sega was formed as a merger between two companies, Rosen Enterprises and Service Games, forming the abbreviated SEGA Enterprises Ltd. SEGA’s name was derived from the SE in Service and the GA in Games, Enterprises was just taken from the company Rosen Enterprises.
In 1966 Sega began manufacturing original arcade machines, their first was called Periscope. The machine was 10 feet deep and 6 feet wide and also cost twice as much as competing arcade machines though players said that it was worth it.
The company began to spread rapidly, making more and more elaborate hits. Their games began to distinguish the company from others with their great graphics, the game Turbo, was the first racing to use sprite scaling and full color graphics. Their game Zaxxon delivered scrolling graphics and an isometric view with 3D gameplay. The game Buck Rogers: Planet of Zoom trumped both of those games with its fast 3D scaling detailed sprites.
To maintain their position in the game industry Sega acquired a company in San Diego, called Gremlin Industries, the company developed and manufactured new microprocessor-based arcade games. After this union Sega created, Head on, a game which paved the way for maze based games, further popularized by Pac-Man.
On July 15, 1983 Sega released the home console, SG-1000, the same day that Nintendo released their own home console in Japan, the Family Computer or NES in the US which was release a few years later. As it turned out, the SG-1000 failed in comparison with the Family Computer, though Sega saw the potential in their system. What they decided to do next was upgrade the SG-1000. Thus they made the SG-1000 Mark III and released it around the same time that Nintendo released the NES for the US.
After a range of hits for the arcade machines, including new hardware called System 16, the Sega name meant cutting-edge graphics and hoped that this is what they needed to

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