Self-Concept & Self-Esteem
“A man is but a product of his thoughts, what he thinks he becomes” – Mahatma Gandhi. What is Self-concept and Self-esteem?
According to Verderbers , and Sellnow, ‘The term self-concept is the mental image one has of their skills, abilities, knowledge, competencies and personalities’.(2013, p 26) Self-concept is derived form our personal experiences and how others perceive us. Media is a medium from which we form an understanding as to who we are and form an ideal self-concept. The companies that sell consumer products know about this deal, and obviously take advantage of this. For example when Michael Jordan says that he uses Nike, those people who play basketball or like the sport, would have a natural inclination towards buying that product, so as to be ‘like him’. Self- esteem on the other hand ‘is the term used to describe a person's overall sense of self-worth or personal value’(What is Self-Esteem?). Self-esteem is based on our values and our experiences. Self-esteem further branches into two major divisions, namely high and low self-esteem. Basically those with a high self-esteem feel good about themselves and those with low self-esteem, do not. For example if your lecturer praises a student on their work, his self-esteem is bound to make you want to receive more praises and thereby work harder. On the contrary, if the lecturer told that student off every time he made an error, that person would be scared to make any more mistakes and his self-esteem tells him that he is not capable to do the work. Both self-concept and self-esteem are important in the daily functions of a person. They both affect the person in positive and negative ways.
How does self-concept and self-esteem apply to the hospitality industry? These concepts play an important role in the hospitality industry. ‘Self-concept is important to our understanding of hospitality consumption because of its subjective nature. It is based on the premise...
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