Secret Recipe uses IBM SurePos & iWaiter solutions to empower staff to increase sales and improve tracking of its franchisees' sales
Secret Recipe Cakes & Cafe (Secret Recipe) is a retail food-services company in Malaysia with more than 80 caf?locations. Established in 1997, Secret Recipe is a Malaysian company that produces and markets high-quality cakes, desserts and fusion food.
Secret Recipe expanded significantly when it opened 82 moderately priced cafe, including 11 in Singapore, 4 in Jakarta and 1 in Bangkok. Based in Kuala Lumpur, Secret Recipe was built on a commitment to excellence and has become internationally well known as a leader in its industry, winning a number of worldwide culinary accolades.
Compared to five years ago, today's food industry contains many more competitors and customers who are much more particular about food selections. Secret Recipe needed to find a way to ensure that it maintained its competitive advantage in this new marketplace.
Secret Recipe's franchise cafe were using traditional cash registers to record sales transactions. This method offered limited reporting options and did not allow integration between front- and back-end systems. Employees tracked sales manually and were not able to easily retrieve accurate information, which made reporting more difficult and cumbersome.
To differentiate itself from competitors, integrate front- and back-end systems, and empower staff to become more productive and efficient, Secret Recipe wanted to deploy a new system to track sales transactions. The company began looking for a solution that would standardise its technology across multiple sites, increase overall sales and improve tracking of its franchisees' sales information.
Retail Store Solutions: SurePOS 500 Series, Ready for IBM Retail Store Innovations validated applications:
After considering other options, Secret Recipe implemented a retail-hardened IBM point-of-sale (POS)...
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