Secret Recipe Business Plan

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ABDM 5234 Entrepreneurship Skills

KOLEJ TUNKU ABDUL RAHMAN
ABDM 5234 ENTREPRENEURSHIP SKILLS

No.

Student Name

Registration Number

1

Chan Chi Yee

08WBA12624

2

Lian Ye Chen

08WBA12418

3

Lim Swee Ling

08WBA10687

4

Ng Kim Toh

08WBA11482

5

Tee Yang Wei

08WBA12303

Academic Year: 2009/10
Course/Year: Advanced Diploma in Business Studies (Accounting)/ 2AAC Tutorial Class: Group 7
Lecturer: MR. LIM CHIN HOCK
Tutor: MR. JAMES TEO
Date of Submission: 10 AUGUST 2009

COPYRIGHT 2009 ALL RIGHTS RESERVED
WWW.ALVINCHAN.NET
CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI

ABDM 5234 Entrepreneurship Skills

Contents

Page

Executive Summary

1

Company Description

2

Franchisor Description

2 -3

Objectives and Missions

4 -5

Industry and Market Analysis

6 -9

Marketing Plan

10-15

Management Structure

16-17

Operational Plan

18-21

Implementation Plan

22-27

Financial Plan

28

Critical Risk Factors

29

Conclusion

30

Appendix

31-40

Bibliographies

41-42

COPYRIGHT 2009 ALL RIGHTS RESERVED
WWW.ALVINCHAN.NET
CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI

ABDM 5234 Entrepreneurship Skills

Executive Summary
The purpose of this business plan is to secure a long term funding to open a Secret Recipe Café franchise in Perak. The 5 owners in company are investing Rm 30,000 each person and total up to Rm 150,000 in total. The long term loan we are seeking is in the amount of Rm 300,000, and if approved it will be amortized to 10 years.

We will be forming a private limited company, Infinity Private Limited Company to get the franchisee license from Secret Recipe Cakes & Café Sdn Bhd and open our franchise shop as the first shop in Perak state. Our café will be strategically located at Unit 829, Jalan Batu Karang, Taman Bandar Baru Kampar, 31900, Kampar, Perak it is refer as “new town’ in Kampar District. Secret Recipe Café is a lifestyle concept café chain that features a modern and metropolitan setting that has more than 150 outlets throughout Malaysia and Asia. It is one of the fastest growing café chain in Asia. Our mission is to give the best satisfaction to our valued customer. Secret Recipe café offers a wide choice of more than 40 different type of cake and fusion food. It is one of the best place to dine in with friends and family. As in our industry analysis report, the trend is moving toward dining out from home nowadays. People tend to enjoy life and more concern about the quality of life, thus they are more likely to dine in more classy and trendy café and not just have their meals at restaurant which does not serve good quality food. The business we are going into is visible and viable as we offer best quality food and best service at a reasonable price.

Despite the competitiveness from our competitor, with our promoting strategy and the brand name of Secret Recipe, we are positive to attain the market share we estimated. Our management team was build with 5 shareholders with qualification and knowledge in Accounting.

1

COPYRIGHT 2009 ALL RIGHTS RESERVED
WWW.ALVINCHAN.NET
CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI

ABDM 5234 Entrepreneurship Skills

Company Description
Infinity Private Limited is formed through a partnership of 5 fresh graduates from Tunku Abdul Rahman College. We are planning to get a franchisee license from Secret Recipe Cakes & Café Sdn Bhd to setup a Secret Recipe franchise lifestyle café at Unit 829, Jalan Batu Karang, Taman Bandar Baru Kampar, 31900, Kampar,Perak. Our café will be a single unit, medium-sized single story café serving large variety of tasty cakes and a fusion of tasty foods Company Ownership

5 partners will jointly hold the company at 20% shares each. Profits are to be distributed equally among the 5 partners.
Franchisor’s Description
Secret Recipe is a lifestyle...
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