Second Life Ready for Business

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1. What problems can Second Life help businesses solve?
Second Life provides businesses with tools for online conferencing, online collaboration, knowledge management, and prototyping. Companies can test new products using Second Life’s 3-D rendering programs. They can experiment with new marketing and advertising campaigns to see how people react. They can receive feedback on real-world products or services.

2. Considering what you have learned about Second Life, how could you, as an individual, create a modest start-up business on the Grid? What goods would you sell? Why would this be a good choice of product? What, in simple terms, would your business plan be? Why would it work? One potential new business would be to sell furnishings for online spaces. People inherently want to furnish and decorate their private spaces. The products could be bought and sold using Lindens. The start-up costs could be low since there aren’t any inventory costs. You can create the furnishings as they’re ordered. A business plan would include advertising ideas, marketing ideas, how to deliver the products, customer follow-up ideas, and financial planning.

3. Visit eBay on the Web and see what Second Life items you can find listed for auction. How would you rate the activity surrounding these items? Are you surprised by what you see? Why or why not? Obviously the information for this question will fluctuate. As of this writing, eBay offered 211 items. They included how-to manuals for making money on Second Life, a guide to selling land, and business opportunities on the site. One item in particular was a vending machine business package available for $4.99. The individual offering the item was an eBay Power Seller with 6,483 feedback postings. He was obviously an established eBay seller. Other items for sale include a Gym Workout package for $4.99 and a macro that makes navigating the skies of Second Life easier. It sold for $12.99. Answers to the last three...
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