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Second Life in Commincation

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Second Life in Commincation

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  • April 2011
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Organizational Behaviour [BMOB]


March 2011

The assessment for this module consists of both examination [50% of module mark] and two course works [50% of module mark].


Discuss the following statement with approximately 2000 words. You should not use more than 2500 words.

‘Second Life will be the future of communications’

The deadline for submission of this work is 28 April 2011.

PLAGIARISM WARNING ! – Assignments should not be copied in part or in whole from any other source, except for any marked up quotations, that clearly distinguish what has been quoted from your own work. All references used must be given, and the specific page number used should also be given for any direct quotations, which should be in inverted commas. Students found copying from the internet or other sources will get zero marks and may be excluded from the university.


Your written report will include some brief description of the Second Life (Definition, benefits, limitations, etc) and you can apply these description in one of your chosen company (e.g. IBM, Open University, etc).

Your report may take the form of a general discussion of the communications inside the organizations and the use of Second Life for communications with your expectations of the future communications’ channels.

Your discussion may include your analysis of some of the following:

[a] The purposes of the effective communications inside the organizations. You should make clear how the Second Life is intended to achieve these objectives.

[b] Alternative strategies (or communications’ channel) the company could have pursued to achieve similar aims, using other social and non-social channels.

[c] How use of communications has changed over time e.g. in nature and size of the activities undertaken, with some discussion on why these might have occurred.

[d] The current use of the...

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