“Satisfying the Stakeholders”
France sole national career, Air France which is known as KLM, is the international organization chosen to be the main topic for the Accounting and Finance assignment.
The assignment basically consists of four different parts:
A) An analysis of the communicative value of the report.
B) KLM’s financial analysis.
D) A comparison of KLM airline with the other airlines.
A. Analysis of the communicative value:
This part of the assignment discusses some general aspects of the annual report, as well as a specific analysis of how KLM airline tries to position itself through its annual report.
Based at Roissy-Charles de Gaulle Airport, KLM is a Europe airline holding company which is a member of the Sky Team airline alliance; it is the largest airline company in the world in terms of total operating revenues, and the third largest in the world in terms of passenger kilometers and passenger fleet size.
The company’s CEO and chairman of the boars is Jean-Cyril Spinetta.
Created by the mutually-agreed merger between Air France and Netherlands, KLM was based on May 5, 2004.
As a result of the deal, the French government's share of Air France was reduced from 54.4 percent (of the former Air France) to 44 percent (of the combined airline). Its share was subsequently reduced to 25 percent, and later to 18.6 percent.
At the time of the merger in May 2004, Air France and KLM combined offered flights to 225 destinations in the world. In the year ending March 21, 2003, the two companies combined transported 66.3 million passengers.
In October 2005, Air France Cargo and KLM Cargo, the two freight subsidiaries of the group, announced a merge of their commercial activities. The Joint Cargo Management Team now operates the organization worldwide from the Netherlands.
|Air France-KLM S.A. |... [continues]
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