Maybe you haven’t heard of Sean Combs but you certainly did hear of his alter ego Puff Daddy/P. Diddy. Combs isn’t just one of those rappers. Business, music, charity, politics,… Nothing is unknown territory to him. This busy bee not only started his own record label Bad Boy Worldwide Entertainment, but also a marketing and advertising agency. For a normal human being this combination would be extremely stressful but not for Combs. He even went further: with lots of ambition he produced television series and started his own restaurant. The catering industry was warned. But this isn’t just everything! Last but not least he has a successful clothing line Sean John which stands for bling bling, hip hop and attitude. The fact he got a fashion award for his creations as a designer is the best proof he isn’t an ordinary “fashion-aware” black rapper.
From zero to hero: motivation is crucial
This media empire and his celebrity status didn’t come easily to him, coming from the inner city of New York. He has started his career as a rapper and collaborations with Mary J. Blige and Notorious B.I.G. were his first remarkable performances. His debut album followed soon. Two Grammies were the logical result of a 7 times platinum album. But Diddy didn’t get satisfied and he wanted more. Being convinced he didn’t belong in a box, he has used the music industry as a springboard to explore other businesses. With success. Sean Combs made the world his. What drives him and how does he manage all his companies? Well, Combs is a responsible man who’s very ambitious with a clear goal: rule the world. Loving what he is doing keeps him alive in the business. No one else is as passionate about what he does as he is. He also has the unique ability to see potential and bring out the best in people so his company keeps on running. People believe in what he does, because he’s so successful and he creates opportunities for other people.
P. Diddy: giving...