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Ramadan Ibrahimi
Marketing Project
November 10, 2012

Peja Beer in Monaco

Introduction.
With more than 300 days a year of sunshine, residents in Monaco can take advantage of the Mediterranean, and all of its seaside activities. Monaco's close proximity to the Southern Alps, which are only 1 hour away by car, allows for easy access to go for skiing. Monaco is one of the richest and a country with the lowest poverty throughout the world. But, after many researches that I have done, there is just one brewery throughout Monaco. If Peja beer would started to be exported from Peja, Kosovo to Principality of Monaco. But, if it will start to be exported, it should change its quality to higher quality and to make it more expensive to be successful. I am going to make also a Marketing plan how the things are going to work and if it will be able to exported to the Monaco, or even to open a Brewery right there.

Brief discussion of the country’s relevant history
For centuries, Monaco it is known as one of the countries that have been under the King and Princes, starting from the Henry VI, till the Prince that is ruling nowadays called Albert II. All of the Monaco Princes and Kings were absolute rulers. Monaco was part of the Italy until 1814,but in this year the French Revolution happened, and it became part of the France. Now it is an independent country.

Geographical setting Monaco is a sovereign city state, with 5 Quartiers and 10 Wards, located on the French Riviera in Western Europe. It is bordered by France on three sides, with one side bordering the Mediterranean Sea. It is around 16 km away from Italy and around 13Km from Nice, France.It is the secondly smallest country in the world, and most densely populated country throughout the world. Monaco's total area is 2.05 km2.

Family
Marriage is an important family event, Church weddings, held according to Roman Catholic traditions, are popular. A civil ceremony, held at the city hall, is also required even when a religious ceremony is organized. Some couples choose only to have the civil ceremony. . When the Father or the Major of the family dies, his kids inherit all of his wealth.

Education
Education in Monaco is compulsory from ages of six to sixteen. Monaco has around ten state operated schools, seven nursery and primary schools, one secondary school. It has also two private schools, and one international school. There is just one university running in Monaco, it is called International University of Monaco (IUM) an English language college, it is specialized in Business and Education.

Political System

Due to its small population and unique economic situation, Monaco does not face many of the social problems that larger countries must deal, such as violent crime and poverty. After going through a period of economic growth and industrial development following World War II, a primary concern is to make a better life for its population, try to attract new investments and to stay economically stable. Current social problems include managing industrial growth and tourism, environmental concerns, and maintaining the quality of life. Alcoholism and illegal drug use are present but not widespread. Monaco has a very low crime rate, in part due

to the high number of law enforcement. Widespread use of security cameras throughout the principality also further discourage open criminal activity. Excluding private security, there are around 400 permanent police officers, 95 percent of them are french. The independence of the judges is guaranteed by constitution. Monaco, simply it is a stabilized economical country.

Legal system

Monaco legal organization includes all degrees of jurisdiction: a Court of First Instance, a Court of Appeal, a Higher Court of Appeal and a Criminal Court. There are also tribunals with specific competence, such as the Work Tribunal, the Rent Arbitration...
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