Topics: Marketing, Internet marketing, Affiliate marketing Pages: 3 (740 words) Published: March 21, 2013

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Chapter II
Review of the Related Literature

“Website marketing can help level the playing field between chain resorts and independent resorts, according to "Internet Marketing and Distribution for Resorts." Websites can include professional photography, virtual tours, online videos, booking information and online forms for making reservations. They may also provide invaluable feedback forms so resorts can identify strengths and targeted areas of improvement. Strategic online partnerships with complementary industries, such as airlines, car rentals, or fare-finding websites, can result in mutual referrals.”

“Resort Internet Marketing is an essential factor in attracting customers to exotic resort locations. Since 2009, online marketing spending has climbed almost 15 percent each year. On the other hand, traditional marketing and print media expenses have been steadily declining at the same time.”

“Television is a great way to promote your resort with many opportunities to gain exposure. Of course there is television advertising, but there is also having your resort as a featured location for a television show or feature film. A resort is also a great place to host an event such as a beauty pageant or televised poker tournament. These methods of exposure highlight a variety of resort amenities.”

“Create value-driven packages for both group and transient market segments.  The customers surveyed said that price, not rate, drove their decision.  Many people (including myself) enjoy traveling in the...
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