Sda Concept Paper

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  • Published : December 3, 2012
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Mikki Castro
VIDPROD1
M 11:30-2:30

1. What is my message?
The message I want to send is that the De La Salle College of St. Benilde School of Design & Arts is a competitive and formative art school that aims for its students to reach their full creative potential and use these abilities in their future professions. It may not be an entirely new message, but I hope for it to be updated with the facts/shots/delivery.

2. Who will receive my message?
Primarily, prospective students checking out their options on college choices and secondarily, the parents who will be deciding to pay for their kids’ college education.

3. Why do I want to tell my message?
Both the prospective students and parents need to know their money’s worth in paying for education, and this should affirm that. The objective is to promote and introduce the excellence of the school. The message is worth sharing because it is about the prospective student’s future, and the school has much to offer.

4. How am I going to deliver my message?
I envisioned taking video clips of daily student life in the SDA, and also key shots of students practicing their talents and abilities as they work on projects in school, establishing shots of the features, facilities and façade of the school. I want to use artistic, dynamic and interesting shots and transitions with graphic effects (slide titles) to show a little fun, and so the whole feel of the video won’t be to ‘corporate’ or formal.
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