Scwamp Analysis

Topics: Miller Lite, Man Laws, Triple H Pages: 2 (573 words) Published: December 15, 2011
SCWAMP- Straight, Christian, White, Able-bodied, Male, Property-Owning. I remember once back when Miller Lite had these series of “Man Law” commercials, but at the time I did not notice that they where performing a SCWAMP analysis. “The Men of the Square Table”, consisted of Jerome Bettis (retired running back for the Pittsburg Steelers), Eddie Griffin (comedian and actor), Ty Murray (rodeo cowboy), Triple H (wrestler), Burt Reynolds (actor), and others. All these men were straight, and were not a fan of feminine ways. For instance, the famous quote, “Man Law”. This quote made it clear if a scenario was accepted or not.

The commercial does not really express a form of the religion, Christianity. To me it seems like the real religion here is the Miller Lite beer. I feel the beer bottle signifies the bible because the all having one sitting at the table, and toast them up when they all consider a scenario a “Man Law”. Which brings me to how the word “Man Law”, signifies something along the lines of The Ten Commandments.

Even though there are mixed races at the table, Burt Reynolds, a white man, was the moderator of the table. He has the final say on whether each scenario brought up is a “Man Law” or not. While other people at the table of a different race, Jerome Bettis, has to question every scenario that is brought upon the table, ultimately having to settle for what ever the white man concludes is accepted or not. Also, the Latin guy who was at the table thought it was “ok” to slice a piece of lime in stick it in your beer, but was heavily contradicted by the table.

Everyone at this is able-bodied except one guy, Aron Ralston who had to amputate his arm when a boulder fell on it. Even though it puts him at the bottom of the totem pole when it comes o being able-bodied, it shows a great form of being manly. But those men that are able-bodied are athletes, actors, which demonstrate that they have to being able to perform physically at what the do. Triple H,...
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