Scp Analysis of Jaygee Group(Singapore)

Only available on StudyMode
  • Download(s) : 62
  • Published : May 7, 2013
Open Document
Text Preview
UNIVERSITY OF NEWCASTLE, AUSTRALIA
GRADUATE SCHOOL OF BUSINESS
GSBS6410
ECONOMICS OF COMPETITIVE ADVANTAGE

SCP ANALYSIS REPORT
JAY GEE MELWANI GROUP
SINGAPORE

Report By:
Ayush Agarwal (3175597)
Hemanand Thanikachlam (3173243)
Siva Shankar Manoharan (3173757)
Kannan Chennimalai Kumaresan (3173242)

Executive Summary:

Jay Gee Melwani group is a privately-held company, having their headquarters at Singapore. The group markets and epitomize some of the leading international brands like Aldo, Dockers, Kid style, Levis, signature gallery and many more. The company has now infiltrated in global markets through joint-ventures. They are having outlets in Indonesia, Malaysia, India, Dubai and Thailand.

Using Structure-Conduct-Performance (SCP) paradigm, a complete and exhaustive analysis of Jay Gee Melwani group has been done. Firstly, a brief scenario about the apparel market in Singapore has been described. According to which we found out that jay gee group is doing its business in a perfect competition market, where there are large number of buyers and sellers. Being a perfect competition economy, the structure of the market influences the conduct of the company and conduct influences the performance of the company. Using Porter’s five forces analysis tool, the market structure of the company as well as about the whole industry has been described. Later, how market structure influences the company to plan its strategies and policies. Different strategies used by the company to expand its operations in Singapore as well as in global market have been explained with diagrams and flow-charts. Finally, the performance of the company has been evaluated, saying about its growth efficiency and profits. Day to day challenges which company has to face in carrying out operations has also been presented. SWOT analysis has been used to highlight the major strength, weakness, threats and opportunities of the company. Few recommendations have been given which will help the company to combat market competition and increase its market share.

Table of Contents

Executive Summary………………………………………………………………………...…i

Table of Contents……………………………………………………………………………...ii

1. Introduction1
1.1 Purpose of the Report2
1.2 Overview of Jay Gee Melwani Group2
1.3 Existing Competition in Apparel Retail Industry2

2. Study Methodology2
3. Structure-Conduct-Performance Paradigm3
4. Market Structure4
4.1 Market concentration……………………………………………………………………4 4.2 Threats from new entrants…………………………........................................................4 4.3 Buyers bargaining power……………………………………………………………….4

4.4 Easy availability of substitutes…………………………………………………………5

4.5 Competitive rivalry…………………………………………………………………......5

4.6 Summarizing the Market Structure…………………………………………………….5

4.7 Structure affects Market Conduct……………………………………………………...6

5. Market Conduct…………………………………………………………………………...6

5.1 Strategic Positioning……………………………………………………………………6

5.2 Diversification Strategies……………………………………………………………….7

5.3 Pricing Strategies……………………………………………………………………….7

5.4 Value Chaining………………………………………………………………………….9

5.5 Summarizing the Market Conduct……………………………………………………...9

5.6 Market Conduct influences Performance…………………………………………...…10

6. Market Performance……………………………………………………………………..10

6.1 Profitability…………………………………………………………………………….10

6.2 Growth Efficiency……………………………………………………………………..11

6.3 Product differentiation…………………………………………………………………11

6.4 Challenges faced…………………………………………………………………….....11

6.4.1 Intense competition……………………………………………………………….11...
tracking img