Scope and Future Prospect of Research Rice

Topics: Rice, Marketing, Jharkhand Pages: 17 (4703 words) Published: April 29, 2013

Scope and Future Prospect of Research Rice in Jharkhand
By: Ashish Kumar MABM 2011-13 BHU,Varanasi Submitted to: Mr.R.P.Shukla GM-Marketing Nuziveedu Seeds Pvt.Ltd Patna


This is to certify that Mr. Ashish kumar, a bonafide student of Master in AgriBusiness Management (2011-2013) at Banaras Hindu University,Varanasi, worked as summer trainee in your organization for the period starting from May 10th,2012 to July 4th, 2012. He has successfully completed his summer project titled “Scope and Future prospect of Improved Rice in Jharkhand” towards the partial fulfilment of the requirement of the course. I wish him all the success in future.


Project Guide

Nuziveedu Seeds Pvt.Ltd.


This is to declare that I, Ashish Kumar, a student of Master of Agri-Business Management (2011-2013 batch) at Banaras Hindu University,Varanasi, have given original and authentic data, information and maintained full confidentiality to the best of my knowledge in the project report titled “Scope and Future prospect of Research Rice in Jharkhand” and that, no part of this information has been used for any other assignment but for the partial fulfilment of the requirements towards the completion of the said course.

Ashish Kumar MABM,(2011-2013) BHU, Varanasi.


It is a matter of great pride to me to be associated with Nuziveedu Seeds Private limited. I hereby would like to thank NSPL and all its staff members whomever I came across, for their kind hospitality and co-operation during my project work. The project not only helped me to understand the Indian Paddy seed Industry, in depth, but widened my vision in general management too, by virtue of being associated with an excellent and professional organization. I would like to extend my deepest gratitude to Mr. S. V. Rao (Vice President) for having given me an opportunity to work on Project titled “Scope and Future Prospect of Research Rice in Jharkand” as a Summer Intern. This has been a pleasant and learning experience for me. I wish to express my deep sense of gratitude to my Guide, Mr. R.P.Shukla (GM, Marketing) for his able guidance and useful suggestions, which helped me in completing the project work in time. I would also like to thank Mr. M.K.Bhagatia (RM), my mentor and who has been my critic in the best of senses. I extend my sincere thanks for their continuous encouragement to make not only my project work successful but also my exposure to seed sector in depth. I would also like to thank Ms.Padmini Bal (Executive assistance) for her valuable help during the project work. My heartfelt gratitude and appreciation goes to all the respondents whose patient answers to my queries formed the foundation of my project. I reverently express my special regards to Dr. H.P.Singh,(Co-Ordinator,MABM,BHU) and Dr. P.S.Badal (Adivisor) for their guidance and moral support which has always been with me. I would also like to thank the entire MABM-Agricultue faculty for their necessary help and valuable support. Regards, Ashish Kumar MABM,BHU


S.NO 1. 2. 3. 4. 5. 6. a) b) c) d) 7. 8. 9. 10. 11. Content Executive summary Research objective Research methodology Districts covered Introduction Major findings of the study The economic trade-off between growing research rice and hybrid rice in the region Reasons behind poor adoption of research rice in the region Major players and their market share in research paddy Attributes of paddy those are most preferred by farmer Strategies to improve market share of NSL Recommendations Conclusion Annexure -1 Annexure -2 Page No 6-7 8 8-11 11 12-13 14-28 14-16 17-19 20-21 21-25 25-32 33-34 35 36-38 39-40


This project on “Scope and Future Prospect of Improved Paddy in jharkhand” was conceived by Nuziveedu Seeds Pvt. Ltd. The study was done in four districts (Hazaribagh,Bokaro,Ranchi and Lohardaga) of...
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