Scm of Pran

Topics: Marketing, Brand management, Brand Pages: 11 (2341 words) Published: January 31, 2013
Company Overview


“Poverty and hunger are curses”- mission of PRAN-RFL group. So their aim is “to generate employment and earn dignity and self respect for our competitors” through profitable enterprises. For the achievement of this mission and aim the most recognized PRAN-RFL group was established and started manufacturing in 1982. Major General (Ret) Amzad Khan Chowdhry people of Natore, was the founder and the managing director of PRAN-RFL group. His son Mr. Ahsan Khan Chowdhury is the deputy managing director of this group. PRAN-RFL group is now one of the greatest and significant and most successful companies in Bangladesh. They are now challenging the other multinational companies. PRAN stands for Programme for Rural Advancement Nationally. “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh. PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products. Today, our consumers not only value “PRAN” for its authentic refreshing juice drinks products , but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally. RFL Stands for Rangpur Foundry Limited (It is a water pump and plastic pipe industry). From the time being it has now 17 associated companies and they are beverage, property, agro based, tube wells, plastic pipes, etc. these associated industries are in- Natore, Rangpur, Ghorashal and Dhaka.


“Poverty and hunger are curses”- mission of PRAN-RFL group. So their aim is “to generate employment and earn dignity and self respect for our competitors” through profitable enterprise


The vision of the company is to create a wonderful brand image throughout the world.

2. Products of PRAN-RFL Group
1. Returnable Glass Bottle

2. Aseptic Pack
PRAN Junior Juice 125ml.
PRAN Juice Pack 125ml.

OrangeLitchiMangoFruit CocktailMango Juice

PRAN Joy Juice 200ml.
PRAN Cool Juice 200ml.

OrangeMangoPineappleFruit Cocktail
PRAN Juice 250ml.

Fruit CocktailOrangePineapple
PRAN Juice 1000ml.

OrangeFruit CocktailMangoApple

3. Hot Filled PET Bottle

Mango 250ml Mango 500mlMango 1000ml
4. Tin Canned

Fruit CocktailPineappleMangoTamarindOrange

3. PVC House Pipe

Suction Hose PipeElectric Hose PipeBraided Hose PipeGarden Hose Pipe

Building Material—

1.PVC Door

PVC Door

2.PVC Sheet

PVC Sheet

3.Practice of Marketing Concepts

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. The marketing concept relies upon marketing research to define market segments, their size and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix. Today most firms have adopted the...
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