Scm

RESEARCH AREA:

Business

RESEARCH BRIEF:

Supply Chain Management in car manufacture (BMW)

i. Prepare an assessment of the BMW current supply chain position. Then contrast the nature of its supply chain with one of its suppliers
ii. Outline operational and supply chain strategies that could be used to enhance the organisation's future performance enabling it to take advantage of future opportunities, particularly the complementary capabilities of other firms within its own supply chain
iii. Describe the technical and human resource changes that need to be made to the supply chain to allow a successful implementation of these strategies


TABLE OF CONTENTS

1.0 Introduction Pg 3

2.0 BMW's current supply chain position Pg 4 - 5

2.1 BMW's suppliers TNT (a contrast) Pg 6 – 8

3.0 Operational and Supply Chain Strategies that could Pg 9 – 11
enhance BMW's future performance

4.0 Technical and Human Resources needed for supply Pg 12 – 13
chain to allow successful implementation of strategies

5.0 Summary Pg 14

6.0 References Pg 15-16

7.0 Bibliography Pg 17-18
1.0 INTRODUCTION

"Supply Chain Management is about getting the product to the right place, at the right time, in the right volume, and at the right price." (Atos Origin, White Paper, 2003)

"Supply Chain Management refers to a wide variety of activities that firms and industries use to coordinate the key players in their procurement process." (Laudon & Traver, 2001, Pg664)

The rate of change in supply chain management is evidenced by the fact that the automotive industry is ever increasingly moving towards. The make and sell philosophy is nowhere better typified than by the phrase "any colour you like, as long as it's black".   Now car makers get detailed information from their dealers on the actual models that customers have orders - and tailor their manufacturing schedules accordingly; a push based supply chain.


2.0 BMW'S CURRENT... [continues]

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