Scientific Method and Comparative Study

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Comparative Study i

“COMPARATIVE STUDY OF THE STRATEGIC PLANNING ACTIVITIES OF SELECTED COFFEE DRINKERS IN MALL OF ASIA”

MS. SHIERA LOU CAMANAY
MR. JAPHETH ROSIMA

PHILIPPINE CHRISTIAN UNIVERSITY – MANILA

October 2012

Comparative Study ii

APPROVAL SHEET

“COMPARATIVE STUDY OF THE STRATEGIC PLANNING ACTIVITIES OF SELECTED COFFEE DRINKERS IN MALL OF ASIA”

MS. Shiera Lou Camanay
MR. Japheth Rosima

PHILIPPINE CHRISTIAN UNIVERSITY – MANILA

Approved by:
Chair of Committee:Ms.Leah Jewel David

Committee Members:Mam. Carpio
Mam. Lopez
Mam. Acosta

Adviser:Mrs.Criselda Regencia

College Dean:Mrs.Criselda Regencia

Comparative Study iii
ABSTRACT
The study focuses on the comparative study of the strategic planning activities of the selected coffee drinkers in mall of asia. The respondents of the study were 54 selected people of coffee drinkers in mall of asia. This study is a descriptive type of research using survey form. It was statistically measured by using percentage formula.

From findings, it can be concluded that the strategic planning of the coffee shop is effective to the coffee drinkers to buy the coffee products of the coffee shops, female with the high evaluation on the coffee shop and the male with the normal evaluation rate. This study recommends the good strategist to enhance the quality of coffee shops and coffee drinkers on going in good quality coffee shops.

Comparative Study iv
Dedication

We would like to dedicate this manuscript to:
Mrs. Criselda A Regencia, subject adviser, thesis adviser;
Ms. Leah jewel David, HRM Coordinator, and HRM Faculty;
To all of our Friends and Classmates;

Japheth and Sheira

Comparative Study v
ACKNOWLEDGEMENT
The researchers would like to express their gratitude to the following persons who have helped, guided and give their support in making this research possible. First of all, the research would like to thanks to our god for...
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