Scenario Analysis Global Wine Company
GLOBAL WINE MARKETING
Globalization is not new for Wine Marketing. It has given a tremendous effect in the last few decades. Making it a positive as well as negative aspect for the wine making industry. The main reason why the wine making industry attracts so much attention is that as for millions of investors and billions of consumer, it shares a fascinating global expenditure as the global average cost of bottle of wine is shared as follows. (Ref. from CIES Discussion Paper pg. no. 1 University of Adlaid). 10% to the grape growers, 30% to the wineries, 37% to the transporters and the remaining to the tax collectors.
A brief discussion over the history of wine making:
The first cultivation of Grape wine took place roughly 6000 years ago at place between Black and Caspian Sea. The wine fever spread gradually west to Egypt, Greece and Southern Spain by 2700 B.C... The Etruscans began wine cultivation in Central Italy with native varieties in the 8th Century. The Greek people began to cultivate while cutting to Sicily. The art of Viticulture of wine making was introduced in Southern France with the help of Romans during 600 B.C. and it spread to the north between 2nd and 1st century B.C.. in the 4th century A.D., established in whole world of Europe and North Africa ( Robin 1994, pp. 697-8). The drinking of wine in the Middle East declined because of the Islamic Laws tremendously in the 7th Century A.D. (Johnson 1989 pp. 98-101). The first cultivation oif grape in Australia began with the wine cutting importer with the British settlers in 1788 while it took three decades for it to get established in New Zealand (Robinson 1994, pg.666). The most of the productions in Australia up to the year 1840 was done for its own consumption i.e., the local market. (Osmold and Anderson 1988). The timeline before 1 BCE can be referred from the table in the link (http://www.duke.edu/web/soc142/team5/timelinepage1.html) .
We also know that the Government plays an important
Globalization is not new for Wine Marketing. It has given a tremendous effect in the last few decades. Making it a positive as well as negative aspect for the wine making industry. The main reason why the wine making industry attracts so much attention is that as for millions of investors and billions of consumer, it shares a fascinating global expenditure as the global average cost of bottle of wine is shared as follows. (Ref. from CIES Discussion Paper pg. no. 1 University of Adlaid). 10% to the grape growers, 30% to the wineries, 37% to the transporters and the remaining to the tax collectors.
A brief discussion over the history of wine making:
The first cultivation of Grape wine took place roughly 6000 years ago at place between Black and Caspian Sea. The wine fever spread gradually west to Egypt, Greece and Southern Spain by 2700 B.C... The Etruscans began wine cultivation in Central Italy with native varieties in the 8th Century. The Greek people began to cultivate while cutting to Sicily. The art of Viticulture of wine making was introduced in Southern France with the help of Romans during 600 B.C. and it spread to the north between 2nd and 1st century B.C.. in the 4th century A.D., established in whole world of Europe and North Africa ( Robin 1994, pp. 697-8). The drinking of wine in the Middle East declined because of the Islamic Laws tremendously in the 7th Century A.D. (Johnson 1989 pp. 98-101). The first cultivation oif grape in Australia began with the wine cutting importer with the British settlers in 1788 while it took three decades for it to get established in New Zealand (Robinson 1994, pg.666). The most of the productions in Australia up to the year 1840 was done for its own consumption i.e., the local market. (Osmold and Anderson 1988). The timeline before 1 BCE can be referred from the table in the link (http://www.duke.edu/web/soc142/team5/timelinepage1.html) .
We also know that the Government plays an important