Scamper Brainstorming Method

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SCAMPER
 

  SCAMPER
 is
 a
 tool
 to
 help
 you
 think
 about
 manipulating
 your
 subject
 in
 various
 ways.
 It
 can
 be
 used
 by
 yourself
 as
 well
 as
 with
 a
  group.
 You
 can
 use
 it,
 for
 example,
 when
 brainstorming
 to
 stimulate
 new
 ideas.
 
  SCAMPER
 is
 an
 acronym:
 
 
  S
 –
 Substitute
 
 
  C
 –
 Combine
 
 
  A
 –
 Adapt
 
 
  M
 –
 Magnify/Minify/Modify
 
 
  P
 –
 Put
 to
 other
 uses
 
 
  E
 –
 Eliminate
 
 
  R
 –
 Reverse/Rearrange
 
  The
 various
 techniques
 aren’t
 necessarily
 exclusive
 of
 each
 other
 —
 a
 substitution
 might
 also
 be
 a
 modification,
 for
 example
 —
  and
 the
 techniques
 can
 be
 used
 together,
 for
 example,
 applying
 a
 combination
 idea
 along
 with
 an
 elimination
 idea.
 
  To
 use
 SCAMPER,
 first
 isolate
 your
 subject,
 e.g.,
 by
 stating
 the
 problem
 you’d
 like
 to
 solve
 or
 the
 idea
 you’d
 like
 to
 develop.
 Then
  go
 through
 the
 SCAMPER
 list
 and
 ask
 questions
 about
 your
 subject.
 
  For
 what
 can
 be
 substituted,
 think
 about
 things
 such
 as:
 process,
 procedure,
 rule,
 person
 or
 people,
 place,
 time,
 color,
 approach,
  part,
 shape,
 texture,
 sound,
 smell,
 name,
 people’s
 feelings
 or
 attitudes
 towards
 the
 subject,
 power,
 force.
 
  For
  combination,
  think
  about
  things
  such
  as:
  what
  ideas,
  purposes,
  or
  parts
  can
  be
  combined
  or
  merged,
  what
  assortments,
  materials,
  people,
  or
  appeals
  can
  be
  combined;
  can
  a
  blend
  be
  created
  with
  something
  else
  that
  will
  create
  additional
  uses;
  can
  different
 talents
 be
 combined.
 
  For
 adaptation,
 think
 of
 such
 things
 as:
 what
 else
 is
 like
 your
 subject,
 but
 in
 a
 different
 context;
 what
 other
 ideas
 are
 suggested;
  how
 can
 circumstances
 be
 adapted
 to;
 what
 ideas
 can
 be
 incorporated,
 what
 can
 be
 copied
 or
 imitated,
 who
 can
 be
 emulated,
  what
 different
 contexts
 can
 the
 subject
 be
 put
 in
 to.
 
  For
  magnification,
  think
  of
  such
  things
  as:
  what
  can
  be
  made
  larger,
  extended,
  exaggerated,
  overstated;
  can
  more
  time
  be
  added;
  can
  it
  be
  made
  higher,
  longer,
  stronger,
  more
  frequent,
  thicker;
  can
  additional
  features
  or
  value
  be
  added;
  can
  something
 be
 duplicated.
 
  For
 minification,
 think
 of
 such
 things
 as:
 what
 can
 be
 made
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