Savoy

Table of Contents

1. Introduction 6
2. Methodology 6
3. UK Hospitality Industry overview 6
3.1 Introduction to UK Hotel Industry 7
3.2 Introduction to SAVOY Hotel 7
4. PESTEL, SWOT, Competitive advantage
4.1 Pestel analysis of SAVOY Hotel 8
4.2 Swot analysis of SAVOY Hotel 10
4.3 Competitive Advantage and Competitive Strategies for SAVOY Hotel 12
5. Conclusion and Recommendations 13
6. Bibliography 14

1. Introduction
This report is a brief overview of the hospitality industry. Analysis of the Savoy hotel is carried out, in order to show how internal and external environment affect business. At the end of this report you will be able to understand the concept of Pestle and Swot analysis, also competitive advantage and competitive strategies, what it is used for and why it is so important.
2. Methodology
Report is based on information gathered from related online journals and websites such as British hospitality association and caterer.com, also word of mouth of the Savoy hotel staff. Information has been carefully selected and processed, although some of the statistics used is up to 4-5 years old.
3. UK Hospitality Industry.
UK Hospitality sector covers 14 industries from hotels and restaurants to events, gambling and travel

Bibliography: British hospitality association. (2013). Cut tourism VAT. Available: http://www.bha.org.uk/bha_news/campaign-welcomes-dup-support-for-reduction-of-tourism-vat-cross-party-support-growing/. Last accessed 24/10/2013. British hospitality association. (2013). Simplify visa applications to chinese tourists. Available: http://www.bha.org.uk/bha_news/bha-welcomes-government-announcement-to-simplify-visa-applications-for-chinese-tourists/. Last accessed 24/10/2013. Fairmont management. (2013). The Savoy. Available: http://www.fairmont.com/savoy-london/. Last accessed 24/10/2013.Fairmont management. (2010). Savoy environmental policy. Available: http://www.fairmont.com/savoy-london/activities-services/environment/environmentalpolicy/. Last accessed 24/10/2013. Financial Times. (2011). UK hotels emerge from depression. Available: http://www.ft.com/cms/s/0/a3e9b6f0-1968-11e3-83b9-00144feab7de.html#ixzz2iSoo0fs5. Last accessed 24/10/2013. Janie Stamford. (2013). London Savoy risks loan breach. Available: http://www.catererandhotelkeeper.co.uk/Articles/10/10/2013/350130/london-savoy-hotel-risks-loan-breach-if-results-don-t-improve.htm. Last accessed 28/10/2013. Janet Harmer. (2013). Optimism builds in UK hotel sector. Available: http://www.catererandhotelkeeper.co.uk/Articles/23/10/2013/350258/optimism-builds-in-uk-hotel-sector.htm. Last accessed 25/10/2013. Stephen Lepitak. (2011). Black Sun tasked with digital communications strategy for The Savoy. Available: http://www.thedrum.com/news/2011/10/24/black-sun-taskes-digital-communications-strategy-savoy#ISRXKuVbczJl4yFm.99. Last accessed 28/10/2013. Tilburstow media partners. (2010). The Savoy under pressure as luxury competition intensifies. Available: http://tilburstowmedia.co.uk/2010/10/the-savoy-under-pressure-as-luxury-competition-intensifies/. Last accessed 24/10/2013.