Savoury Ice Cream Pr Brief
Opening statement
We are the Skyline consultancy and the Savoury Ice Cream campaign is designed and planned by:.......
Our client is Bill and Joey’s (“B&J”), a newly formed British company who are planning to produce a savoury ice cream product for the UK market.
Executive summary
The skyline consultancy has been asked to plan a campaign for the B&J Company which will be launching a range of savoury ice cream in the UK. We will carry out market analysis which identifies the target market, followed by the communications strategy and target market objectives. The budget allocated is £ 50,000 for a national PR campaign.
Skyline background
Skyline is a marketing consultancy and Public Relation (PR) Agency. Skyline was established in 2008. Since our launch, we have grown significantly and we are currently serving a variety of businesses. We use a range of specific PR tactics to fulfil our client requirements, in order to develop a plan in launching a new product/brand, starting a new company or improving a current business, to achieve growth and to increase profit. We are different because we are a team of people who love what we do. Each team member is qualified and experienced in their field. We take special care of our client as we work closely with them.
Introduction
This report is a PR campaign which will address the background information of the UK savoury ice cream market, followed by a market evaluation through adopting PEST and SWOT analysis. The report will then outline objectives which adopt the SMART strategy, followed by a selected target audience.
An outline of our strategy will be introduced, followed by the implementation of our tactics which will outline our tools of communication. The last part of our report will outline the cost and timescale of our activities followed by an evaluation.
SITUATION ANALYSIS
Savoury Ice Cream Market
According to research, it shows that there is a big market for savoury ice cream.
We are the Skyline consultancy and the Savoury Ice Cream campaign is designed and planned by:.......
Our client is Bill and Joey’s (“B&J”), a newly formed British company who are planning to produce a savoury ice cream product for the UK market.
Executive summary
The skyline consultancy has been asked to plan a campaign for the B&J Company which will be launching a range of savoury ice cream in the UK. We will carry out market analysis which identifies the target market, followed by the communications strategy and target market objectives. The budget allocated is £ 50,000 for a national PR campaign.
Skyline background
Skyline is a marketing consultancy and Public Relation (PR) Agency. Skyline was established in 2008. Since our launch, we have grown significantly and we are currently serving a variety of businesses. We use a range of specific PR tactics to fulfil our client requirements, in order to develop a plan in launching a new product/brand, starting a new company or improving a current business, to achieve growth and to increase profit. We are different because we are a team of people who love what we do. Each team member is qualified and experienced in their field. We take special care of our client as we work closely with them.
Introduction
This report is a PR campaign which will address the background information of the UK savoury ice cream market, followed by a market evaluation through adopting PEST and SWOT analysis. The report will then outline objectives which adopt the SMART strategy, followed by a selected target audience.
An outline of our strategy will be introduced, followed by the implementation of our tactics which will outline our tools of communication. The last part of our report will outline the cost and timescale of our activities followed by an evaluation.
SITUATION ANALYSIS
Savoury Ice Cream Market
According to research, it shows that there is a big market for savoury ice cream.
Bibliography: Textbooks Theaker, A (2006) The Public Relations Handbook Smith, PR, Taylor, J (2004) Marketing Communications An Integrated Approach 4th edition. London. Kogan Page. Bobbitt, R & Sullivan, R, Developing the Public Relations Campaign, 2005 Allyn & Bacon Ice cream market 2009 Hope, J (2010) Obesity surgery is costing NHS £32m each year. Online Available from: http://www.dailymail.co.uk/news/article-1306912/Obesity-surgery-costing-NHS-32m-year.html#ixzz186IhPili Date Accessed 27/11/2010 Russo, S., 2009: ‘Bacon gets its just desserts’. NPR [internet] 1 DecemberAvailable at: http://www.npr.org/templates/story/story.php?storyId=120994007 [Accessed 29 November 2010]. Watson, E., 2010: ‘UK ice cream sales up 7.5% to £799m in 2009’. Food Manufacture [internet] 3 Setember Available at:http://www.foodmanufacture.co.uk/NPD/Mintel-UK-ice-cream-sales-up-7.5-to-799m-in-2009 [Accessed 29 November 2010]. Online Available from: http://www.jtmarketingservices.co.uk/index.php Date Accessed 1/12/2010 Blumenthal H, (2003) Mind over matter