Final Strategic Plan
Starting a business, a person needs to research and come up with unique ideas to make his or her business successful and to stand out above the rest to catch the attention of the consumer. A business must create a strategic plan using the SWOT analysis to help guide the business in the direction desired. A business must have a path to follow along with a vision, mission, and values. All the efforts are made by SOC to make this place a weight loss recreational area where the children may come and have fun while becoming healthy. The management team at SOC will try its best to provide the customers with the best and to gain a competitive edge over its competitors present in the area. To understand better the present condition and to locate the future prospects a SWOT Analysis has been conducted here concerning different aspects such as legal/regulatory, economic, technological, strategy, innovation, and culture, etc.
Obesity in children has tripled in the past 30 years. The Save Our Children organization has vowed to save the children of tomorrow. The Save Our Children organization also known as SOC will offer a service to the community, to local schools and eventually to the government to save the children. This paper will show the mission statement and the vision for the company. The guiding principles that led to the development of SOC will also be demonstrated. Last, this paper will show why the children need SOC to survey.
The mission of SOC is simple and straight-forward “save the children, save the world.” Our future is in our children and if we do not stop them from slowly destroying their bodies, we are helping them destroy the world. “The prevalence of obesity among children aged 6 to 11 years increased from 6.5% in 1980 to 19.6% in 2008; and from children in the age group of 12 to 19 it increased from 5.0% to 18.1%” (www.cdc.com). It is said that obese youth are more likely to have terrible health issues as adults. SOC is not a weight loss program; it is a lifestyle teaching program. The SOC organization is different from the so-called fat camps cropping up around the world. The program stage for a child at SOC is determined by two factors age and weight. The primary focus of SOC is weight maintenance and healthy eating, not simply weight loss. “The most important strategies for preventing obesity are healthy eating behaviors, regular physical activity, and reduced sedentary activity such as watching television and playing video games” (www.health.state.ny.us). For most children depending on their age, the focus should be on maintaining their current weight while a child grows normally in height. “Weight loss is not a good approach for most young children, since their bodies are still growing and developing” (www.health.state.ny.us). SOC will have various activities to assist the children with their weight loss needs with the help from volunteers. Employing volunteers is less expensive than a full- time staff in today’s economy. The mission statement of the business is as follows:
* SOC is committed to the customers.
* SOC will put the customer first.
* SOC has a passion for children and will provide them with real and lasting value. * SOC is committed to innovation.
* SOC has respect for individuals, employees and, his or her ideas. * SOC encourages new ideas.
* SOC upholds the highest standards of integrity.
According to the CDC, “obesity is the result of caloric imbalance (too few calories expanded for the amount of calories consumed) and is mediated by genetic, behavioral, and environmental factors” (www.cdc.com). The CDC also states that childhood obesity has caused both immediate and long-term health issues (www.cdc.com). Obese children are likely to develop health risk factors for...