Saul Bass

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Saul Bass

By | October 2013
Page 1 of 2
Saul Bass
Saul Bass was a graphic designer and filmmaker, perhaps best known for his design of film posters and title sequences. In 1936 Saul Bass Wins a scholarship to study at the Art Students' League in Manhattan and in 1938 Employed as an assistant in the art department of the New York office of Warner Bros. Saul Bass opens his own studio, named Saul Bass & Associates in 1955. During his 40-year career Bass worked for some of Hollywood’s greatest filmmakers, including Alfred Hitchcock, Stanley Kubrick, Otto Preminger, Billy Wilder, and Martin Scorsese. Bass also designed some of the most iconic corporate logos in North America, including the original AT&T “bell” logo in 1969, as well as their later “globe” logo in 1983. He also designed Continental Airlines’ 1968 “jetstream” logo and United Airlines’ 1974 “tulip” logo which have become some of the most recognized logos of the era. When the reel of film for Otto Preminger’s controversial new drugs movie, The Man with the Golden Arm, arrived at US movie theatres in 1955, a note was stuck on the cans - "Projectionists – pull curtain before titles". Until then, the lists of cast and crew members which passed for movie titles were so tedious that projectionists only pulled back the curtains to reveal the screen once they’d finished. But Preminger wanted his audience to see The Man with the Golden Arm’s titles as an integral part of the film. Over the next decade he hone his skill by creating an animated mini-movie for Mike Todd’s 1956 Around The World In 80 Days and a tearful eye for Preminger’s 1958 Bonjour Tristesse. Blessed with the gift of identifying the one image which symbolized the movie, Bass then recreated it in a strikingly modern style. Martin Scorsese once described his approach as creating: "an emblematic image, instantly recognizable and immediately tied to the film". Bass introduced the idea of using a montage of fast cuts and tight framing to render a brutal, bloody murder as an impressionistic...