Saul Bass

Topics: Graphic design, Design, Saul Bass Pages: 3 (776 words) Published: November 23, 2012
Saul Bass: The Game Changer
Vicente Mendez


Saul bass: The Game Changer
Designers are always influential to the world in their works. Saul Bass was one designer who stood out. He took his talents to their limits and redefined design with his works. Not only was he a great graphic designer, but the reigning master of film title design. He changed and redefined the art of graphic design. Saul had many innovations, breakthroughs and discoveries, and theories and philosophies.

Movies often have strong messages to send or certain things that they want the audience to catch. Saul reinvented the film posters and picture title sequences and did it in ways that intrigued and redefined what it meant to be a graphic designer (Thatcher). His innovation and creativity brought him his fame and superiority in the design industry. The Man With the Golden Arm was the movie that brought him recognition when he designed the film poster and title sequence to depict the arm of a heroin addicts arm which was the message of the film (Thatcher). In the mid 50’s heroin was a taboo subject and the movie depicted a jazz musician who works to overcome his heroin addiction. Just as Saul wanted, the iconic arm got people talking and gave the movie some recognition as well as Saul Bass. Bass was an inventor and provided effect, memorable titles sequences, inventing a new type of kinetic typography (Thatcher). He brought many new ideas to life; his innovations were his key to success and recognizable as a revered designer.

Saul redefined what it meant to be a graphic designer for movies. His works for movie titles and sequences changed how many perceived the title screens to be (Brown). The point of a title sequence and film posters are to catch the audience’s attention, but keep it simple so it is easier to understand. Must also allow the audience to have their own interpretation too, it will bring more attention and light to the film (Brown). When the audience themselves have...
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