AP Language and Composition, Group A
January 13, 2013
It seems that companies will do anything to get a consumer to buy their product. Through ridiculous marketing schemes companies are always trying to get an upper hand on the rest of the completion. In a mock press release by from The Onion, a publication devoted to humor and satire, the writer uses a variety of techniques to make fun of marketing techniques advertisers use to sale their product. The writer satirizes marketing schemes companies use through the magnificent “MagnaSoles”, a revolutionary new shoe sole that acts like a medicine to heal the human body. By using many different techniques that satirists use, the Onion successfully mocks advertisers and consumers throughout the country.
One of the biggest techniques the writer uses in this mock press release is loaded language by using various pseudoscientific words to give the idea that the soles are scientifically proven to work for the reader. The most obvious example the writer uses of loaded language is here, “Special resonator nodules implanted at key spots in MagnaSoles convert the wearer's own energy to match the Earth's natural vibrational rate of 32.805 kilofrankels. In using loaded language here the writer uses, “scientific-sounding literature” by using fake scientific terms such as “kilofrankels” to make it seem like their product is backed by science and appeal to logos. Another good example of loaded language is here, “Stressed and sore-footed Americans everywhere are clamoring for the exciting new MagnaSoles shoe inserts, which stimulate and soothe the wearer's feet using no fewer than five forms of pseudoscience.” The uses of loaded language here makes the audience wonder why everyone wants these revolutionary new shoes but then shocks them saying they are backed by fake science. This is satire technique here being used by loaded language leads the writer in and then shocks them saying...
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