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Saras Dairy

By | March 2011
Page 1 of 14
RESEARCH ANALYSIS
[A] CONSUMER SATISFACTION LEVEL IN
MILK
Q NO (1)- Milk purchased from?
Key findings and suggestions—total milk
consumption in jodhpur urban is approx. 4 lac. Liters. Out of which saras is sharing only 29% market share. So, it is suggested that to increase the market share we should make sound
interventions in supply chain management i.e. direct delivery to consumers to grab the share of dholwalas. Strategies against growing share of milk mandi i.e. chowta and local shops must be formulate to gain competitive advantage

Q. NO (2)-Packets preferred?

RESEARCH ANALYSIS
[A] CONSUMER SATISFACTION LEVEL IN
MILK
Q NO (1)- Milk purchased from?
Key findings and suggestions—total milk
consumption in jodhpur urban is approx. 4 lac. Liters. Out of which saras is sharing only 29% market share. So, it is suggested that to increase the market share we should make sound
interventions in supply chain management i.e. direct delivery to consumers to grab the share of dholwalas. Strategies against growing share of milk mandi i.e. chowta and local shops must be formulate to gain competitive advantage

Q. NO (2)-Packets preferred?
Key finding and suggestion-as standard is in
which lays highest margins among all the categories. Gold
contains maximum fats and targeting affluent segment of society

which lays highest margins among all the categories. Gold
contains maximum fats and targeting affluent segment of society. Q.NO- (3) Average quantity purchased per
month?
Key finding and suggestion- most of the consumers
and families are consuming 50 ltrs of milk per month. So it is suggested that we should persuade them to increase the
consumption of milk by informing the value and new use of the milk in the dairy life. Consumers, which are purchasing below 50 ltrs per month, should be emphasizing while message is
communicated. Advertising is required to them buy more quantity of milk.

Key finding and suggestion- As we are...

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