Santa Cruz Guitar Company: Viewed Under the Lens of Deming’s 14 Points

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Santa Cruz Guitar Company:
Viewed Under the Lens of Deming’s 14 Points

January 29, 2013

Deming’s 14 points and the Santa Cruz Guitar Company

“Richard Hoover has built a culture that thrives on sharing, teaching and challenging. The collaborative nature of our luthiers insures exceptional instruments that last for more than a lifetime.” - Santa Cruz Guitar Company

Santa Cruz Guitar Company is a business composed of dedicated craftsmen and music lovers who craft acoustic guitars with great attention to detail. Their craft is one similar to the kind handed down by generations before them. To build the highest quality acoustic guitars, SCGC takes the time and pays attention to the fine detail that customers worldwide have grown to appreciate. Quality is a central focus at SCGC and their founder, Richard Hoover, makes certain that this attention to detail and love of the craft is instilled in each employee on a daily basis. To continually foster this mindset, however, is often a challenge to most businesses. In this paper, we take a closer look inside SCGC and evaluate the processes in place under the lens of Dr. Deming. The class text allows us information that can be analyzed and considered in light of Dr. Deming’s 14 points philosophy so that we are able to extract examples of that philosophy in real life situational review.

Point 1: Create a Vision and Demonstrate Commitment (99)
Deming’s point one is: “Create constancy of purpose toward improvement of product and services, with the aim of becoming competitive and to stay in business and to provide jobs” (Evans, 143). What Deming is talking about here is keeping customers happy by giving them what they want, every time they come back. This means keeping the quality high and finding ways to improve the already quality product that is being made. If these things are done correctly then the business will be around for a while and provide jobs because the customers will keep coming back. Santa...
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