Dear Sir/Madam, It is with great pleasure that we introduce to you Sankalp, 2011-12, the student-run theatre initiative at MICA. Sankalp – MICA‟s annual theatre initiative - its main interface and cultural connect with its home city- Ahmedabad. Sankalp has always stood by the literal meaning of its name- a resolution. A resolution that through the medium of theatre, we will sensitise our society towards the burning social issues to which we have for long been indifferent to. A resolution, that each one of our audience leaves the theatre with a new perspective, inclined towards seeing the broader reason of their existence i.e. to make the world better place to live for everyone. A resolution, that we bring some positive difference in the lives of those in need. Sankalp, during its eleven years of existence, has maintained a firm belief in how theatre can be used to influence social change. This is evident in almost any activity it has initiated, from its annual feature plays at Natrani Theatre which are normally based on contemporary social issues to its street play event Rangmanch which brings to light key issues concerning the common man. This year, Sankalp takes the celebration of experimentation in theatre one step ahead with a full-fledged theatre festival on campus, which will run along with the three-day grand production at the Natrani Amphitheatre in Ahmedabad. We would be happy to build an association of mutual benefit with your organization, and share this connect with the city and its people, and the Indian student community at large. Warm Regards, Aditya & Mahesh Marketing, Sankalp 2011
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MUDRA INSTITUTE OF COMMUNICATIONS, AHMEDABAD
Mudra Institute of Communications, Ahmedabad (MICA) is the first residential institute in the country and perhaps in the Asia-Pacific region dedicated to meeting the Integrated Marketing Communications needs of the industry, government and the community through education, research and advocacy. The institute provides specialists in the field of communications management. The spirit of MICA lies in its contemporariness, addressing the needs of a changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communications management skills. Today, it is the alma mater of professionals who are serving in the marketing, brand management, marketing research, data analytics, advertising, retailing, media and communications driven businesses in India and abroad. Companies that have associated themselves with MICA over the years include Google, Proctor & Gamble, L'Oreal, Star TV, Sony Entertainment Television, PricewaterhouseCoopers, Unilever India, Ernst & Young, Castrol, GE, Gillette, IBM, Motorola among others. Since its inception in 1991, MICA has seen consistent growth in the quality and training towards communications management education. It has established itself in the league of the most sought-after management schools in India, attracting the best from amongst the talent pool of aspirant students as well as recruiters from diverse industries. The variety of talent attracted by MICA is one of the main reasons for the diversity in student activities and experiences. In this burgeoning world of communications, MICA stands at the threshold of a very promising future.
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SANKALP – AN OVERVIEW
“Sankalp 2011 sets the stage for a celebration of theatre and drama in Ahmedabad” Sankalp is the theatre club at MICA. Apart from innumerable in-house plays, there‟s one grand play every year performed for the paying public. Over the past years, it has been running to packed houses. Sankalp is tradition and, in fact, a way of life at MICA. It has given communication students a new canvas for expression, & performance. Sankalp cultivates and fosters future creative and theatrical talent, and provides students a platform to explore various forms of creative...