Paper – 102: Managerial Economics
The objective of this course is to develop ability to apply the concepts, tools and techniques of Managerial Economics in analyzing and interpreting business decisions.
Unit – I
Nature and Scope of Managerial Economics: Objectives of a Firm; Economic Theory and Managerial Theory; Role and Responsibilities of the Managerial Economist; Fundamental Economic Concepts – Incremental Principle, Opportunity Cost Principle, Equi-Marginal Principle.
Demand Analysis: Individual and Market demand functions; Law of demand, Determinants of demand; Elasticity of demand – Concept and Importance; Price elasticity; Income elasticity and Cross elasticity; Using elasticity in Managerial decisions.
Unit – II
Theory of Consumer Choice: Cardinal utility approach, indifference approach, revealed preference and theory of consumer choice under risk; Demand estimation for major consumer durable and non-durable products. Demand forecasting techniques.
Unit – III
Production Theory: Production function – Production with one and two variable inputs; Stages of production; Economies of scale; Estimation of production function; Cost theory and estimation; Economic value analysis; Short and long run Cost functions – their nature, shape and inter-relationship; Law of variable proportions; Law of returns to scale.
Unit – IV
Price Determination under different Market Conditions: Characteristics of different market structure; Price determination and firm’s equilibrium in short-run and long-run under perfect competition, Monopolistic competition, Oligopoly and Monopoly.
Pricing Practices: Methods of price determination in practice: Pricing of multiple products; Price discrimination; International price discrimination and dumping; Transfer pricing.
Unit – V
Business Cycle: Nature and phases of a business cycle; Theories of business cycles – Psychological, Profit, Monetary, Innovation, Cobweb, Samuelson and... [continues]
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