Samsung Summer Training Report

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Project Report submitted as a partial requirement for the award of Master of Business Administration (M.B.A) Degree to

CUSTOMER PERCEPTION TOWARDS AFTER SALES SERVICE OF SAMSUNG
With special Reference to Kanpur

Directorate of Distance Education
Madurai Kamaraj University, Madurai

Under the Guidance of Scholar
Prof. M.A. NaqviMukesh Mathur
Director, College of Management Studies,(Enroll.No.12345789 ) Kanpur-208001

2009

Project Report submitted as a partial requirement for the award of Master of business Administration (M.B.A) Degree to

Customer perCEPTION TOWARDS AFTER SALES SERVICE OF SAMSUNG

With special Reference to Kanpur

Directorate of Distance Education
Madurai Kamaraj University, Madurai

Under the Guidance of Scholar
Prof. M.A. NaqviMukesh Mathur
Director, College of Management Studies,(Enroll.No.12345789 ) Kanpur-208001

2009

Prof. (Dr.) M.A. Naqvi 17/92-C, The Mall,
Director,Kanpur-208001
College of Management Studies, Ph. No: 0512-2373305 Kanpur Mobile-09415101505

| |
|CERTIFICATE |

This is certified that the Project Report on the topic, “Retailers & Customer Perception of after Sales service of Samsung with special reference to Kanpur” by Mr. Mukesh Mathur has been prepared under my guidance as a partial requirement for the award of Master of Business Administration Degree of Directorate of Distance Education, Madurai Kamaraj University, Madurai, and embodies work of the candidate herself. And no other project work has been carried out on the subject for the award of similar degree, title or prize to the best of my knowledge and belief.

Guide

Prof. (Dr.) M.A.Naqvi March 20, 2009 Director
College of Management Studies, Kanpur

Acknowledgement

A number of people supported me by directly or indirectly in the preparation and completion of this project work. I feel imperative on my part to acknowledge their contribution. At the outset, I would like to place on record and express my deep sense of gratitude to my guide Prof. (Dr.) M.A. Naqvi who spared his precious time to give his opinion and views when I needed them most. He truly played the role of guide and facilitator and I would ever remain indebted to him. Thanks are also due to the officers of Samsung for making available relevant details and statistics for the project work. I am also grateful to all the dealers and retailers who filled in questionnaire and responded to my questions during the course of personal interviews. I also wish to acknowledge the assistance offered by the executives of the marketing department of the company for offering the feedback at regular intervals. I also wish to place on record my sincere thanks to Mr. Ravi Shanker in the preparation of text, its design and layout.

I also wish to thank profusely my wife Meenakshi who helped me in proof reading of the text and offered valuable suggestions pertaining to the topic. I would be failing in my duty if I don’t acknowledge the cooperation extended to me by my daughter Mishi who deliberately remained out of my gaze for days together to enable me complete the project without any disturbance.

Mukesh Mathur
( En.No.12345678)

PREFACE

These days universities and Institutions involved with management education have started giving more and more stress on the research work project, as it is first interface of a management student with the culture of the corporate world and it also gives...
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