Samsung Marketing Plan

Grand Plan of Samsung Apps
Samsung bada Developer Day at MWC2011 Feb 15, 2011 bada Developer Day 2011

Copyright© 2011 Samsung Electronics, Co., Ltd. All rights reserved

China! Zhōngguó 중국 中國

Samsung Apps

Contents
1.Introduction of Samsung Apps
History of Samsung Apps Samsung Apps Overview Global Service Coverage Service Channels of Samsung Apps Become a Samsung Apps Seller

2.Blueprint of Samsung Apps
Expansion Plan of Samsung Apps New Key Features : 1) Try’n Play & Rent’n Play
2) Recommendation (Smart) 3) Push Notification

3.Marketing Support of Samsung Apps
8 Marketing Support for Sellers
Samsung Apps

Introduction of Samsung Apps

Samsung Apps

Samsung Apps
Mobile Launching (Sep. ’09 ) based on WM / Symbian UK/FR/IT

TV Launching (Feb. ’10 )
KR/USA

bada Launching (Jun. ’10 ) based on bada1.0 w/ Wave

Free Android Apps (Mar. ’11 ) based on Android w/ GalaxyS2 Global 120 Countries

Paid Android Apps (May. ’11 )
KR/CN Global Expansion -India (Nov. ’11, TBD)
5 I Grand Plan of Samsung Apps

Samsung Apps

Overview of Samsung Apps
• Unique 'Localized Service' with local currency / phone bill support, and locally sourced applications • Verification on all registered apps to secure store quality • Support diverse platforms such as bada, Android and WM
Sourcing : Application Processing : Infra Structure Distribution : Smart-Device

Various sales & Marketing Channe
Apps

System Server
+ Billing System

1.Web

Apps Developers

SMI & bada Seller Office

2.PC Client

3.ODC Contents

Content Provider

Collaboration

4.TV
Samsung Apps

Global Service Coverage
Service Coverage of Samsung Apps : 120+ Countries (47 Countries : Paid-App Serviced)

ME&A(4)
MOROCCO SOUTH AFRICA UAE TURKEY

EUROPE(27)
UK FRANCE ITALY GERMANY SPAIN NL SWEDEN POLAND PORTUGAL SWITZERL AND AUSTRIA
NORWAY BELGIUM FINLAND DENMARK CZECH HUNGARY GREECE IRELAND SLOVAKIA LITHUANIA ROMANIA CROATIA BULGARIA RUSSIA UKRAINE