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MARKETING PLAN FOR A NEW PRODUCT:
PIZZA HUT’S ‘INSTA PIZZ’ (FROZEN PIZZA)

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MARKETING MANAGEMENT

MKT-201

Prepared For

AFREEN CHOWDHURY
Lecturer
Department of Business Administration
East West University

PREPARED By

FAHMID KHAN
ID# 2008-2-10-178

Date of submission: 15 April 2010

April 15, 2010

AFREEN CHOWDHURY
Lecturer
Department of Business Administration
East West University
Bangladesh

Subject: “Submission of the marketing plan.”

Dear Madam:

It is an honor and great pleasure for me to submit our marketing plan on “INSTA PIZZ” a product of Pizza Hut. This report was assigned to us as compulsory requirement of the course Marketing Management(MKT 201).

During the process of preparing the report, I had the chance of experiencing and rediscovering my potentials. This assignment gave me an opportunity to apply my theoretical expertise, sharpen my views, ideas and communication skills, which will help me in my future professional career.

Thanking you and looking forward to receive your cordial approval of the submission.

yours sincerely

FAHMID KHAN

Acknowledgement

First of all, I would like to thank and give my attribute to our honorable course instructor Afreen Chowdhury, who has been very much friendly and approachable to us throughout the course and has given us a lot of guidance in preparation of our report. I would also like to express our appreciation to the people who have helped us all through our project work. We would like to thank all our group members who were very much friendly and sincere to complete the project work. Above all, this term paper is a combined effort of the sincerity, efficiency and determination of all the group members. However, we hope that this course as well as this project work experience will help us to build our career in a successful and precise way in this arena.

Executive Summary

Pizza Hut is a world renowned pizza brand favored by millions of people all around the globe. They have been successful in the pizza industry for a long time because of their quality of pizza, service, availability and price.

We are trying to launch the existing pizzas in frozen form and we named it ’INSTA PIZZ’. Since this region is new to pizza hut so, it will be a line extension for Pizza Hut. The frozen pizza industry in Bangladesh is not yet established by any other mega brand like Pizza Hut. If Pizza Hut launches this type of food their revenue will go up by a huge chunk.

After analyzing the prospects of frozen pizza we have come to the conclusion that this industry has a lot of potential profit for a giant like Pizza Hut.

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|Serial |Topic |Page no. | | |Acknowledgement |4 | | |Executive summary | 5 | | |Introduction |7-8 | | |Historical Background |9 | | |Overview of the company |9-13 | | |STP,4p |15-21 | | |SWOT |21-27 | | |Porters model |28-29 | | |Conclusion |31 | | |Reference...
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