Samsung Galaxy S4 eye-tracking smartphone unveiled
Samsung’s latest smart phone launch is Samsung galaxy S4. The innovative product is an eye-tracking smart phone with a huge screen and impressive new features for its consumers. The eye-tracking feature allows users to control its 5 inches (12.5cm) screen using their eye movement and to take two different pictures at once using its dual cameras. Samsung has given it a more appealing look by making it a slightly lighter and thinner than the Samsung galaxy S3 the new smart phone weighs 130g and 7.0mm thick. It also has launched Samsung multimedia storage facility which can be shared across multiple Samsung devices. Samsung has been effectively competing in smart phone market by providing products that deliver variety and innovation to its consumers around the world. Popularity of this organization is due to the ability to successfully implement and execute its core strategy by utilizing the resources and capabilities efficiently. Company’s organizational structure in place supports this strategy efficiently. Although not a market leader in smart phone market, Samsung is best known for learning from its competitors. The company keeps itself aware of competitors moves as to what they are doing, what will be brought to market first and by observing what is gaining attraction they quickly come up with their own version of that innovation. Samsung evolves its strategy to the market conditions and acts accordingly. Conducting market research to find out how market responds and wants is Samsung’s core strategy. As a result it provides consumers with products with differentiation such as phones with larger screens, different features compared to iPhone and other smart phone manufacturers. Samsung’s ‘Note” a two in one Phone tablet has been an unexpected hit due to Samsungs capability to know what consumers want. Samsung puts their money to use and take risks as it...
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