Samsung Galaxy Paper
Jade Maddox
Professor Dunston
Week 3 Assignment 2
May 28th, 2013
Samsung Galaxy 4
Research Objectives:
Our main objectives are to inform stubborn Apple and Blackberry users of a newer and possibly better technology, or put to bed the rumors of an smart phone that could ever reign over the almighty iPhone name. I would like to provide accurate statistical evidence to see how non-Android users will respond.
Overview:
I honestly expect iPhone users and Blackberry users to gain some form of enlightenment of the GS4. I want to know why they like their phone, what they know about the GS4, why have they formed a brand loyalty if any, and if they would consider getting the new phone, why or why not? This way, we can meet all of their concerns with a strong marketing strategy.
Analysis of Fact Obtained:
I plan to obtain the number of people who prefer the iPhone over Android, common misconceptions of our product, our weaknesses, our strengths amongst our customers and why they feel the way that they do so that we can target our marketing campaign in attempting to change their minds because in all honesty, loyal Android users are already in love with our product; we need people to switch over.
Analysis of Expectancy:
I expect most people to answer according to their brand loyalty, but appeal to a relativist point of view. I feel as though after the questions go along, people will try to appear well-rounded and will be forced to give credit to the GS4 and its evolutionary features.
Conclusion:
In conclusion, I believe that even the most brand loyal smartphone users will be forced to admitting greatness to its spectacular features. Although there are always those that are too stubborn to budge and those who are swayed like petals in the wind. The main focus is to obtain our potential customers' main concerns and any misconceptions they believe and eliminate those.
SURVEY:
-What kind of phone do you have? Apple iPhone 5
-Have you heard anything about
Professor Dunston
Week 3 Assignment 2
May 28th, 2013
Samsung Galaxy 4
Research Objectives:
Our main objectives are to inform stubborn Apple and Blackberry users of a newer and possibly better technology, or put to bed the rumors of an smart phone that could ever reign over the almighty iPhone name. I would like to provide accurate statistical evidence to see how non-Android users will respond.
Overview:
I honestly expect iPhone users and Blackberry users to gain some form of enlightenment of the GS4. I want to know why they like their phone, what they know about the GS4, why have they formed a brand loyalty if any, and if they would consider getting the new phone, why or why not? This way, we can meet all of their concerns with a strong marketing strategy.
Analysis of Fact Obtained:
I plan to obtain the number of people who prefer the iPhone over Android, common misconceptions of our product, our weaknesses, our strengths amongst our customers and why they feel the way that they do so that we can target our marketing campaign in attempting to change their minds because in all honesty, loyal Android users are already in love with our product; we need people to switch over.
Analysis of Expectancy:
I expect most people to answer according to their brand loyalty, but appeal to a relativist point of view. I feel as though after the questions go along, people will try to appear well-rounded and will be forced to give credit to the GS4 and its evolutionary features.
Conclusion:
In conclusion, I believe that even the most brand loyal smartphone users will be forced to admitting greatness to its spectacular features. Although there are always those that are too stubborn to budge and those who are swayed like petals in the wind. The main focus is to obtain our potential customers' main concerns and any misconceptions they believe and eliminate those.
SURVEY:
-What kind of phone do you have? Apple iPhone 5
-Have you heard anything about