Running head: E BUSINESS PLAN – SAMSUNG ELECTRONICS
E business plan 1- Samsung Electronics
University of Phoenix
Samsung Electronics founded in 1969 with its headquarters in Samsung Town, Seoul, is part of the Samsung Group, which includes dozens of companies with vast interests. Through the last 40 years, the company had risen to become a global leader in the consumer electronics brands market with its innovative products such as mobile phones, TVs, and monitors. At present, Samsung Electronics leads the Samsung subsidiaries with more than 157,000 employees in their various assembly plants and sales network across 65 countries around the globe. With its revenue of $117.4 billion in 2009, it has become one of the world class electronics company.
Furthermore, Samsung Electronics industry is consumer electronics, Telecommunications and semiconductor. According to information of their corporate website, from its pioneer operations of an export business, the company has divested into electronics with specialty in digital, media, and microchips, memories, and systems integration. At present, the company’s innovative solutions on products and processes are recognized globally.
The company attained a leadership position in the year 2009 when it surpassed leader Hewlett-Packard the erstwhile leader. Importantly, as a response to the downturn in the economy in 2009, Samsung Electronics of Seoul, South Korea, ‘implemented a structural reorganization to become more efficient to deal with worsening economic conditions. According to a Samsung spokeswoman Hwang Eun-ju, the changes were necessary to “effectively respond to the current global recession.”...
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