Samsung Electronics

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Company Analysis

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SAMSUNG DIGITall everyone's invited!

Prepared by:

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Introduction:

Samsung first got established in 1969 as Samsung-Sanyo Electric, with the future aim of “devoting its human resources and technology to create superior products and services, thereby contributing to a better global society.” Samsung-Sanyo Electric later merged into SAMSUNG Electronics. In the year 1970, Black-and-white TV (model: P-3202) production started, which later on exported to Panama in 1971 & in the same year Construction of Suwon complex begun. In 1977 first color TV exported to Panama, from then on there is no looking back. After setting the base for development Samsung expanded its revenues, its exports exceeded US$100 million in 1978 & 1979 is called as a fast development period in the history of Samsung. In this year Mass production of microwave ovens begun, company overcame the economic slump& by developing technology in later years, it became the Leading exporting company.in 1984 the company name changed to SAMSUNG Electronics Co., Ltd. In the last decade of 20th century Samsung changed its directions to overseas by expanding its business & development to France, Thailand, Mexico, England, Australia, and Canada. Research labs established in Santa Clara, California and Tokyo, Japan. Best of '86 Prize received from Korea Management Association. All this went on hand in hand with the requirements of being a environment friendly company as Kiheung Plant officially listed as "World's Safest Workplace"

Samsung was now ready to make its advancement to enter the year 2000 which would bridge the company in to 21st century. Samsung announced its new millennium vision as, "Leading the Digital Convergence Revolution". At this stage Samsung unveiled new brand slogan, "SAMSUNG DIGITall everyone's invited". Samsung was notably first in the world to mass-produce and offer a full line up of digital TVs, developed the world's fastest 1GHz CPU, mass-produce 256-megabit SDRAM chips,1 GB DDR SDRAM. In the same tenure Samsung was proud to announce the development of world's first 3D TFT-LCD Monitor. Samsung entered the 21st century with the aim of becoming a world class company, for that it took initiatives & till now continuously laying the foundation to fulfill this dream.

Samsung Growth, Revenues & Market Share:

Samsung Electronics is one of the top-ten electronics manufacturers in the world and an acknowledged leader in the digital convergence revolution. To attain such a higher position is not possible without having the penetrated roots of leadership within the organization. This mode brings the true leaders out in to the market from the organization to rule the world of technology & innovation. With worldwide electronic product sales of $ 36.9 billion, over 75,000 employees in 87 facilities, and a global network in 47 countries, Samsung is recognized as a global giant and one of the world’s Top 100 Brands by Business Week magazine. Samsung is the world’s largest conglomerate by revenue with an annual revenue of US $173.4 billion in 2008. Samsung enjoys 30% market share worldwide. [pic]

Mission & Objectives:

The vision of SAMSUNG Electronics is "Leading the Digital Convergence Revolution" and its mission to carry out this vision is "Digital-ε Company. There are two requirements for being "Digital-ε Company", and the first is clearly about being "Digital" producing not just digital products, but products that inspire digital integration across the entire company. The second part of being a "ε" is to use ε- Processes connecting R&D, production, and marketing to customers, partners, and the market-disciplined approach is the way they bring value to every part...
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