Samsung Electronics
Assignment 1: Samsung electronics
Q1 Samsung electronics is a world renowned company for its innovative electronics products. Samsung was found first by Mr. Lee Byung-chull in 1938 was first a trading company, slowly the company diversified into different area examples like retails, securities, textiles, insurance and food processing. Samsung only managed to enter the electronic market in the late 1960’s followed by the death of Mr. Lee, Samsung split into 4 different major companies Samsung, CJ, Hansol and Shinsegae. Samsung did not really made an impact with their electronic products until late 1990’s where mobile phones and semi conductors is their main source of income, till present Samsung electronics have become one of the leading brand in household appliances, computer components and smart phones in the market. Q2 Strength | -Invested 6-7% of total revenue annually and for the year 2011 they pumped in approximately 10.3 trillion won ( around 11.4 billion Singapore dollar ) technology development hence they are well known for their advanced technology-Focuses on innovation to attract more customers so to capture more market share-Strongly believes in the important of their human resources, who plays a significant part in every aspect of a company that will lead them to success | Weakness | -Was not proactive when it comes to introducing new products but just waiting for an opportunity to counter their opponents new product-Customers are complaining about their product is not user friendly, being so they might lose out to certain category of consumers. | Opportunities | -Venture into not just mobile phones but also home appliances that will help the company to widen their market shares and profit margin at the same time strength their brand name in electronic industry-Great opportunity for the company to produce more user friendly electronic products to attract more consumers into switching to their brand from competitors share | Threats | -The
Q1 Samsung electronics is a world renowned company for its innovative electronics products. Samsung was found first by Mr. Lee Byung-chull in 1938 was first a trading company, slowly the company diversified into different area examples like retails, securities, textiles, insurance and food processing. Samsung only managed to enter the electronic market in the late 1960’s followed by the death of Mr. Lee, Samsung split into 4 different major companies Samsung, CJ, Hansol and Shinsegae. Samsung did not really made an impact with their electronic products until late 1990’s where mobile phones and semi conductors is their main source of income, till present Samsung electronics have become one of the leading brand in household appliances, computer components and smart phones in the market. Q2 Strength | -Invested 6-7% of total revenue annually and for the year 2011 they pumped in approximately 10.3 trillion won ( around 11.4 billion Singapore dollar ) technology development hence they are well known for their advanced technology-Focuses on innovation to attract more customers so to capture more market share-Strongly believes in the important of their human resources, who plays a significant part in every aspect of a company that will lead them to success | Weakness | -Was not proactive when it comes to introducing new products but just waiting for an opportunity to counter their opponents new product-Customers are complaining about their product is not user friendly, being so they might lose out to certain category of consumers. | Opportunities | -Venture into not just mobile phones but also home appliances that will help the company to widen their market shares and profit margin at the same time strength their brand name in electronic industry-Great opportunity for the company to produce more user friendly electronic products to attract more consumers into switching to their brand from competitors share | Threats | -The
References: Levin, D. (2013, February, 14). Apple’s search technology lawsuit against samsung go on hold Reuters. (2007, November, 05). Ex-samsung executive accuses group of massive bribery Samsung electronics annual report. (2011). 2011_SEC_AnnualReport_eng.pdf. Retrieved from