Samsung Electronics

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Table of Contents

TopicPage No:

COMPANY BACKGROUND1

VISION2

MISSION STATEMENT2

OBJECTIVES3

MANAGEMENT TEAM)4

CSR (CORPORATE SOCIAL RESPONSIBILITY)5-7

FINANCIAL PLAN8

MARKETING PLAN9

SWOT ANALYSIS 10

LOCATION ANALYSIS 11

CONCLUSION 11

[pic]"Imagine the Possibilities"

Executive summary: Samsung is such a brand name in the world that has been leading the business sector for over 70 years. Having the punch line of “Imagine the possibilities”, it has opened a door for people to get gadgets and appliances beyond expectation and expand their imagination. Samsung has been dedicated to making a better through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, machine, finance, hotels, and more. Samsung Electronics leads the global market in high-tech electronics manufacturing and digital media.

Through innovative, reliable products and services, talented people; a responsible approach to business and global citizenship, and collaboration with partners and customers, Samsung is taking the world in imaginative new directions.

Mr. Choi Gee Sung, 33-years veteran of Samsung. Mr. Choi's leadership and sophisticated technology expertise helped build Samsung into the world's largest consumer electronics company.

Samsung electronics carried out an innovative project to strengthen its global Supply Chain Management (SCM) execution ability, gaining the industry’s interest. Samsung Electronics placed its emphasis on the business management scenario of predicting and preparing for future environmental changes and competitiveness, which is one of the survival strategies of an industry with an unpredictable future. The company is aggressively establishing the foundation for enhancing business management speed and efficiency-oriented business management innovations since early this year.

They go like- “We are embracing the creative opportunities of a rapidly changing landscape and shaping businesses for the future. With resolute purpose and a global mindset, we are leading the way to growth and innovation.”

Samsung's current Management Philosophy is-
"We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society." 

The managing people say-

“We support Samsung Electronics through responsible and transparent management. We are dedicated to delivering outstanding corporate and shareholder value by maintaining appropriate checks and balances, and by fostering creative and progressive entrepreneurship.”

COMPANY BACKGROUND: [pic]

Samsung is a Korean company and it was established at 1938, which has risen to prominence in many fields over the years. The size and the scope of the company are almost unimaginable as they are one of the largest and most diverse companies in the world. While the company is mostly known for their technology division [cell phones, radios, MP3 players, computer screens, and they have many other divisions as well.]

The company has expanded from a humble storefront launched in the late 1930s to the largest company in Korea and the second largest company in the world. In addition to the electronics division, which is the most profitable and successful one in the world, the company also has forayed into finance, chemicals, retail, and straight-up entertainment - all with great degrees of success.

This multinational conglomerate company headquartered in Seoul. Notable, Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2011 revenues), Samsung Heavy Industries (the world's...
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