Product Background and History
Three years ago saw the launch of the Samsung Galaxy S, at a time when Apple was racing ahead of the competition in the smartphone arena (in the US), Nokia was holding on to the number one position because of its popularity in emerging markets, and the Blackberry was still the only device used in enterprise.
Samsung Galaxy S – A Humble Beginning
The Samsung Galaxy S, announced in March 2010, was Samsung’s first foray into the US smartphone market. While the company did have a few other Android releases before this, the Galaxy S was the first serious attempt by the company to take on the iPhone, and take a piece of the Android pie that, at the time, was dominated by HTC and Motorola.
The Samsung Galaxy S definitely stood out in a crowd, featuring a beautiful and vibrant 4-inch Super AMOLED capacitive touchscreen display, and a 1Ghz ARM Hummingbird processor, a top of the line processor back then. The smartphone was well-received in tech circles, and achieved more than decent sales figures of around 24 million worldwide, while becoming one of the highest selling smartphone in markets such as India in 2010.
Unfortunately, the device fell short in the one market it hoped to make its biggest impact in, the US. Samsung was a relatively new entrant, and the terms of the device release were dictated by the network carriers. This led to the launch of several variants, such as the Samsung Vibrant (T-Mobile), Captivate (AT&T), Epic 4G with a QWERTY slide-out keyboard (Sprint), Fascinate (Verizon, and Mesmerize (US Cellular). Each version featured the same internals and software as the Galaxy S, with some changes to “define” each device.
Samsung Galaxy S2 – Climbing to the Top
With the Galaxy S2, Samsung managed to wrestle some control back from US network carriers, with AT&T and T-Mobile keeping the name, and only Sprint calling the device the Galaxy S2 Epic 4G Touch, which was later changed to Galaxy S2 4G. All... [continues]
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