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Samsung Analysis

By | Jan. 2013
Page 1 of 14
Webster University|
Samsung Analysis|
Managerial Economics|
|
Egzon Burri, Orhan and ….|
June 31, 2012|

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]|

Table of Contents
Company Overview2
Samsung Core Business4
SAMSUNG Products6
Competition/Market8
Suppliers9
Customers10
Porter’s five forces11
Threat of New Entrants11
Bargaining Power of Buyers12
Bargaining Power of Suppliers12
Threat of Substitutes13
Industry Rivalry13
Law of Diminishing Marginal Returns14
Law of Diminishing Marginal Returns applied to SAMSUNG15
Competition16
Economies of Scale17
Conclusions and Recommendations17
Sources18

Company Overview

Founded in 1939, Samsung is one of the leading companies in the electronics market with 206 offices and facilities in 68 countries globally. The company was founded by the family of the current CEO in a small city of Korea named Taegu operating as an export company (About Samsung-History, par.1). Samsung has grown to become one of the most successful electronic companies with a main focus on digital media and appliances, memory, semiconductors, and system integration. Its profile is one that many companies would like to possess. Throughout the years, the company expanded its product lines and grew its market share and profits. The company is headquartered in Seoul and operates in over 100 countries across the world (About Samsung-History, par.3). Samsung’s profile for 2011 shows that the company closed a very successful year achieving 220 billion euro revenue, and employing 344 thousand people all over the world.

Fig.1 Samsung Profie – About Samsung
The strength and success of the company lies in its innovative and reliable products, talented staff and employees, and responsible approach to...

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