Samsung Analysis

Webster University |
Samsung Analysis |
Managerial Economics |
|
Egzon Burri, Orhan and …. |
June 31, 2012 |

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |

Table of Contents
Company Overview 2
Samsung Core Business 4
SAMSUNG Products 6
Competition/Market 8
Suppliers 9
Customers 10
Porter’s five forces 11
Threat of New Entrants 11
Bargaining Power of Buyers 12
Bargaining Power of Suppliers 12
Threat of Substitutes 13
Industry Rivalry 13
Law of Diminishing Marginal Returns 14
Law of Diminishing Marginal Returns applied to SAMSUNG 15
Competition 16
Economies of Scale 17
Conclusions and Recommendations 17
Sources 18

Company Overview

Founded in 1939, Samsung is one of the leading companies in the electronics market with 206 offices and facilities in 68 countries globally. The company was founded by the family of the current CEO in a small city of Korea named Taegu operating as an export company (About Samsung-History, par.1). Samsung has grown to become one of the most successful electronic companies with a main focus on digital media and appliances, memory, semiconductors, and system integration. Its profile is one that many companies would like to possess. Throughout the years, the company expanded its product lines and grew its market share and profits. The company is headquartered in Seoul and operates in over 100 countries across the world (About Samsung-History, par.3). Samsung’s profile for 2011 shows that the company closed a very successful year achieving 220 billion euro revenue, and employing 344 thousand people all over the world.

Fig.1 Samsung Profie – About Samsung
The strength and success of the company lies in its innovative and reliable products, talented staff and employees, and responsible approach to... [continues]

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