Samsung 3d Tv Marketing Report

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Introduction
Samsung Group is a South Korean multinational conglomerate company which headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses under Samsung brand including Samsung Electronic which is the world largest electronic company. It is one of the world’s largest conglomerate with an annual revenue of US$ 220.1 billion in 2010.Samsung has been the world’s most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Electronic has proven to be the one of the most prestigious technology company by launching of the first 3D TV in March 2010 at a New York event and partnered with Dreamworks Pictures and this had a major impact on the market. With the release of this TV, Samsung had dominated the market in North America and Europe where TV makers compete fiercely. According to a market research firm, Gfk, Samsung kept overwhelming No. 1 position in LCD TV capturing 30.8% cumulative market share from January to May 2011 Some of the Samsung competitors are Sony, Mitsubishi, Panasonic, LG and Vizio. For most competitors the model chosen is quite similar to Samsung’s and this will definitely affect Samsung’s sales. The competitors carry out different marketing strategy, for example Sony uses web advertising to promote their product. However, the differences between products can be seen in quality and price. Target Segment

Samsung primarily chooses to focus on the psychographics and demographics of their customers. It is with information gathered regarding these segments that Samsung can serve their customer better. In psychographics segmentation, Samsung target market at the early adapters. These early adapters are consumer who immerse in the TV experience or opinion leader amongst peers. With the partnership with Technicolor and Dreamworks Picture, Samsung offering customers the full package for the ultimate home entertainment experience. The individuals Samsung looks to target, value the home entertainment experience as prior generations would have valued an evening at the theatre, Samsung’s 3D TV. Besides, in geography segmentation, Samsung target audience for 3D TVs will be mostly found in or near big cities. These locations must be considered as prime market area as availability of 3D content in urban areas rather than away from cities in the more technologically constrained rural areas. Most customers of 3D TV products will buy them via e-commerce suppliers offer free or cheap installation and deliveries. As for demographics segmentation, Samsung’s target market at affluent young men who good at computer games and they are twice as likely to express interest in receiving 3D TV at home. They are most likely young, mid twenties to late thirties Caucasian males, educated and married. Samsung also tends to be families with young children are most likely show interest in 3D technology and with intention of captivating market of families with children between ages 2 to 14. Product and Service Offered

Samsung offers the most diverse product mix in 3D market such as LED, LCD and plasma 3D TVs and other electrical appliances. However, Samsung’s cash cow product in the 3D market is the LED series 4,5,6,7,8 and 9. Samsung offer customer with the most cutting-edge, technologically advanced TV, in the 3D market. Besides, Samsung also provided the remote only of its kind, offering consumers a distinct feature they cannot get from any of Samsung Electronic’s competitors. In addition, Samsung Apps are growing collection of apps specially built for these TV that connected to digital content like videos, sports, games, social networking and much more. Samsung 3D TV with Allshare apps allow consumers to syncs digital devices as well connect to multiple PCs. Samsung also offers best 3D packages, consisting of 3D starter kit, 3D home theatre surroundsound, 3D capable blue ray players together with 3D TVs. Samsung also offer other TV...
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