Samsung's sense of crisis was further heightened earlier this year by its devastating loss to Apple in court. A jury found that several Samsung products copied Apple devices in their design and ordered the Korean company to pay over $1 billion in compensation. Mobile chief JK Shin had previously told his staff that the company was suffering a "crisis of design" while attempting to overthrow Nokia, and Samsung thereby turned its attention towards Apple with the development of the first Galaxy S. Unfortunately, this application of Lee's crisis culture thinking led the company down the path that was eventually closed off by Judge Lucy Koh in emphatic fashion. The issue speaks to Samsung's culture at large; despite huge financial success and a recognisable style starting to become apparent in devices such as the Galaxy S III, the company is yet to create a truly breakthrough, iconic product in the vein of the iPhone or Walkman. That will need to be rectified if... [continues]
Cite This Essay
(2013, 04). Samsung. StudyMode.com. Retrieved 04, 2013, from http://www.studymode.com/essays/Samsung-1620863.html
"Samsung" StudyMode.com. 04 2013. 2013. 04 2013 <http://www.studymode.com/essays/Samsung-1620863.html>.
- MLA 7
"Samsung." StudyMode.com. StudyMode.com, 04 2013. Web. 04 2013. <http://www.studymode.com/essays/Samsung-1620863.html>.
"Samsung." StudyMode.com. 04, 2013. Accessed 04, 2013. http://www.studymode.com/essays/Samsung-1620863.html.