Samsong History

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Assignment 1 (report)
Subject: MGT 330 (Business Strategy)
Junichi Kaneki
Student ID: 11425654
Lecturer: Brenton Price
Due day: 23/12/2010

Table of contents
* Introduction - history
* The evolution of strategy
* Mission and goals
* Analysis of the organisation’s internal and external environment. * Identifying the strategies that the company should pursue. * Identifying the main stakeholder groups in company. What claims do they place on the company and how is the company trying to satisfy those claims * Examples of recent changes in company’s strategy or structure. What types of change did company implement? Why the company make these changes * Critically analyse the organisation’s approach to ethics and social responsibility.

Introduction – Samsung

After I– Byeong – Cheol unfinished undergraduate degree at Waseda university in Japan, he collected investment from his friends and established the corporation of polished rice which it got a bankruptcy at the end. After it, he established Samsung Company in 1938. In first, they produced sugar and cloth and electron, machine, airplane, sciences, large-size of ship and finance as universal. The end of 1960, general electronic maker, it is Samsung electronics was established and improved the company with Japanese offers such as technology. In 1977, Samsung purchased manufacture of semiconductor and in 1980 purchased telecommunication and they advanced into new business.in first, Samsung created own factory and Samsung produced black and white screen TV, and they competed in market of fridge, microwave and, etc. in middle of 1980, Korea desired to create electronic transformer (TDX) which is made in Korea and asked Samsung electronics and LG. finally, Samsung created TDX and received huge money. After this, Samsung invested in many new projects. In1988, Samsung electronics and Samsung semiconductor got a merger and acquisition to be Synthesis and electron manufacturers. The Samsung group’s turnover is 174billion dollar (USA) in 2007. Samsung is largest company in Korea and the Samsung group’s value of market occupied around 20 % in whole of listed companies. The economic situation of Samsung is they directory affect Korean economy.

Samsung’s management strategy shows as figure 1. The vision is ‘leading innovation of digital convergence’. There are also other electronic companies which have same vision as Samsung have. In order to achieve the vision, Samsung mission is ‘digital-ε Company’. The ‘digital’ means related company strategy and any projects need to be related digital. On the other hand ‘ε’ means that the idea of related competitive strategy. This mission uses IT in both of internal and external and makes speedy and simple in order to be efficient and effectiveness. As while strategy or company strategy, digital appliance, digital media and telecommunication support, those three network projects and device solution which is core part supplier are composed. Therefore, Samsung electronics idea is fusion of electronics products in one product. For example, mobile phone which has MP 3 player, camera, internet, TV, and so on as fusion. This components of company structure has advantage that first, reduce risks of investing many variety projects and effect of controlling market. Second is, especially, those three channels affect synergy of brand and supply chain. Finally, the department of core parts is able to create and produce high quality as speedy via close communication with all departments. Figure 1

Vision: leading innovation of digital convergence
All
Vision: leading innovation of digital convergence
All

Innovation of business process
Simple and speedy
Innovation of business process
Simple and speedy
Projects structure
Fusion of products, design, network
Projects structure
Fusion of products, design, network
Mission: Digital-ε Company
Mission: Digital-ε Company

Conducting an analysis of the...
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